Hasta La Creative!

Being an advertising pied piper is a privilege, and privileges come with certain responsibilities. One responsibility is to ensure equal participation in the advertising business processes from consumers whose tax assessments support the advertising industry. But advertising agencies don't want to clear the diversity hurdle.

(TrendHunter.com) Nissan has released this incredibly enticing ad captioned, “Break Glass in Case of Adventure.”

The print ad, created by The True Agency, is for “the new full-size Nissan Armada.” The video shows an Armada…

(TrendHunter.com) Amy Winehouse made quite a splash in her first full UK show in over seven months by throwing a punch at a fan in the front row. Don’t let her slim figure fool you, the troubled singer packs quite a punch!…

Brief:
Cervical cancer kills two women everyday in Spain (over 700 per year). It’s the most common cancer after breast cancer and almost no one is aware of this. Three months ago, a vaccine was created that can prevent it. This is the first vaccine to prevent cancer and six scientific associations lead by SEGO (Spanish Association of Gynecology and Obstetrics) began an awareness and prevention campaign with the following objectives: – Raise awareness of the seriousness of the illness. – Publicize the existence of the vaccines and promote preventative practices.

Solution:
These vaccines will prevent the deaths of thousands of women. The idea should allow the campaign to transcend in time and LASTS FOREVER so that our daughters and our daughters’ daughters can always remember that we were able to beat cervical cancer. A groundbreaking way to honor an important moment in history making this news more viral than the virus itself: Raise an actual monument in a public park and inscribe the names of the first 25,000 people who helped to virally spread the news using the Internet, Online Buzz, Mailings, Ambient Marketing, TV, Print, etc.

Results:
Many more women are getting vaccinated. According to IMS (Pharmaceutical sector source – imshealth.com), following the campaign, the demand for vaccines preventing cervical cancer increased by 556%. 470,605 women reached by viral email (9 times the objective!) Post-Test Nielsen (Available to jury): 60% remember the campaign 47% of those who remember the campaign intend on getting the vaccine (35% more than those who don’t remember). 67% of mothers say they’ll take their daughters in to get the vaccine after the campaign.

Advertising Agency: Shackleton, Madrid, Spain
Account Supervisors: Laura Fuentes, Arancha Cebrián, Marta Peloche
Account Executives: Joseba Irurzun, Veronica Acosta
Creative Supervisors: Fede Arce, Oscar Moreno
Art Directors: Celia Martínez, Sergio Gil
Online Art Directors: Rubén Martínez, Jaume Leis, Jordi Ramón
Online Copywriter: Nerea Cierco
Online Programers: Daniel Rocasalbas, Ícaro Obregón
Graphic Production Manager: Itxaro Vicuña
Production Assistant: Alfredo Llópiz
Audiovisual Production Manager: Manuela Zamora
Corporate Development Manager: Alex Baixas
Producer: Pablo García Acón
Avid Editors: Paula Cuadrado, Jordi Canela
General Manager Of Shackleton Events: Lucía Angulo
Creative Directors: Pablo González De La Peña, Alvaro Gonzalez
Head Of Press: Elvis Santos
Press Asistant: Lara Garcia
General Creative Director: Juan Nonzioli
Executive Creative Director: Alfonso Marián
Online Executive Creative Director: Enric Nel-Lo
Copywriters: Juan Nonzioli, Carmen Pacheco
Account Managers: Sol Rengifo, Luz González

Haunch of Venison London is running until July 5 Home Lands, Land Marks, an exhibition presenting works from seven contemporary artists from South Africa. Although i have less opportunity to see (and thus report on) shows of contemporary art from South Africa, what i’ve discovered of their practice over the past couple of years makes me think that we need to see more of their works. Here’s a few reasons to explain why: Anton Kannemeyer – The Alphabet of Democracy, Control of Arrivals, In South African prisons.

David Goldblatt, Incomplete houses, part of a stalled municipal development of 1000 houses. Lady Grey, Eastern Cape, 5 August 2006

The Haunch of Venison show didn’t disappoint at all. Differing from the usual approach to post-apartheid South Africa, the exhibition addresses the complexity of the South African landscape, reflecting upon notions of memory, place and identity, referring to the political context and historical background of South Africa only through the imprint and trace of human experience on the physical landscape.

I couldn’t resist focusing on the photographies of David Goldblatt who has spent the past five decades documenting everyday life in South Africa, from scenes of Apartheid to the advances of AIDS in the country (around one in seven of its citizens is infected with HIV), from scandalous housing development projects to memorial isolated by the side of the road.

David Goldblatt, Miriam Mazibuko watering the garden of her new RDP (Reconstruction and Development Programme) house, Extension 8, Far East Alexandra Township. It has one room. For lack of space, her four children live with her parents-in-law. Johannesburg. 12 September 2006

David Goldblatt, Lavatories on Lansdowne Road, Khayelitsha, Cape Town, in the time of AIDS. 16 May 2007

David Goldblatt, Remains of long-drop lavatories at Frankfort in the former Ciskei bantustan. The people of Mgwali strongly resisted their removal to this resettlement camp and the government eventually allowed them to remain on their farms at Mgwali. The lavatories at Frankfort have been stripped of usable materials by the local populace and all that now remains of the scheme are some 1 500 anatomically shaped holes in the veld. Frankfort, Eastern Cape. 22 February 2006

The gallery website has plenty of pictures and that never prevents me from making my usual lame pics.

Publicis has been appointed to handle the £3 million launch brief for Challenge Jackpot, a gaming company owned by Virgin Media Television and Two Way Gaming.

(TrendHunter.com) Dara Torres is a 41-year-old Olympic hopeful trying to make the US team for the Beijing Olympics. The fact that she’s about two decades older than the average competitor doesn’t faze her. She’s been persisting…

LONDON – Summersault Communications has won the contract to produce the new employee magazine for East Midlands Trains.

Five years ago interactive was still an exotic discipline. One that lacked respect from traditional creatives reared on print, radio and TV. Of course, that’s changing and fast, for even the most entrenched people in advertising know how to follow the money.

Brian Morrissey of Adweek, reminds us that the transition is still underway, particularly when it comes to award show recognition.

The issue, long a point of contention among the digital shops that bring traditional agencies’ concepts to life, blew into the open in Cannes when BBDO took top honors in several categories, including a gold Lion in Cyber, for HBO “Voyeur.” The crux of the issue: The HBO “Voyeur” site was created by Big Spaceship, a small Brooklyn digital shop. The lack of credit given to Big Spaceship caused jury chair Colleen DeCourcy, chief digital officer at TBWA, to mention the forgotten partner when giving the award to BBDO. Still, the snub riled Big Spaceship CEO Michael Lebowitz, who served on the Cannes Cyber jury. He maintains that BBDO did not deserve all the credit for something it didn’t create.

“The era of everything being based on the great idea is over,” he says. “Other things have risen to a common level of importance.” Without interactive experts to bring ideas to life, he adds, the big ideas are like “a fart in the wind.”

LONDON – The Marketing Society is to create a list of the best brands of the last 50 years and is asking consumers to vote for their favourites online.