Troubled Proton’s review hit by agency exits

KUALA LUMPUR – The RM45 million (US$14 million) global advertising review for embattled Malaysian carmaker Proton has been hit by two agency withdrawals, with Black Pencil and Ogilvy & Mather pulling out.

DBS hands media business to PHD

SINGAPORE – DBS Bank has awarded its regional media business to PHD, a move that sees the Omnicom media agency join MindShare on the DBS roster.

Real Gypsies As Models – Vivienne Westwood Controversial Milan Menswear Runway (GALLERY)

(TrendHunter.com) Vivienne Westwood’s spring/summer 2009 menswear Milan show has sparked controversy and debate due to the designer’s decision to cast Roma gypsies as catwalk models. The models sported gold teeth and enormous…

Carlsberg eyes regional campaign after calling creative pitch

KUALA LUMPUR – Carlsberg Malaysia is reviewing creative duties for its flagship Green Label brand, pitting incumbent Naga DDB against McCann Erickson and Euro RSCG.

Kodak in regional first with Facebook

ASIA-PACIFIC – Kodak is switching investment into social media for the first time in Asia-Pacific.

13 Innovations in Transportation & Future Transit (JUMBO GALLERY)

(TrendHunter.com) Increasingly, people are opting for public transit, mostly due to pressure to become more environmentally responsible. This gallery showcases some of the most unique concepts for transportation, ranging…

Dancing to Charge Cell Phones – The DanceCharge

(TrendHunter.com) Music company, Orange teamed with GotWind to create the DanceCharge, an innovative approach to charging small gadgets, like cell phones, by dancing. With all the outdoor festivals coming up, this discovery…

Money Shots II – The Celebrity Version (GALLERY)

(TrendHunter.com) Trendhunter has previously featured the viral phenomenon known as “Money Shots,” and now there is a celebrity version. Money shots are made of folded banknotes matched to a portion of a person’s face to…

Supermodels Gaining Weight – Will Karolina Kurkova’s Controversy Spur Acceptance? (GALLERY)

(TrendHunter.com) Supermodel and Victoria’s Secret Angel, Karolina Kurkova has been blasted for an appearance at the Cia Maritima show in Sao Paulo Fashion Week.

The Brazilian media is criticizing Kurkova for modeling…

Shag Carpet Fridges – The (Ugly) Retro Energy Saver

(TrendHunter.com) While shag carpets are terribly tacky, the retro look could possible make a comeback. This time, however, it won’t be featured on the floors, but on refrigerators.

If it weren’t for its eco-friendly…

Innovative Beer Flavours – Warsteiner Chili con Lemon (GALLERY)

(TrendHunter.com) Want to spice up your beer drinking experience? Warsteiner’s chili-flavoured beer will do the trick!

Germans are known worldwide for making a good brew, making it a great country for trend spotting in…

Projector Table Lamps – Design Heure’s Projecting Lamps (GALLERY)

(TrendHunter.com) Design Heure’s elegant, stainless steel lamps project pictures, logos, transparencies, slides and drawings.

Thanks to a mirror located on a half sphere, the lamp can be oriented towards the ceiling…

Wimbledon Fashion – Maria Sharapova’s Tennis Tuxedo (GALLERY)

(TrendHunter.com) The prestigious Wimbledon tennis tournament that is currently under way in England is known for its strict dress code: the players are required to dress in all white. But Russian tennis star Maria Sharapova…

Cathay shifts Purvis into new green role

HONG KONG – Cathay Pacific, Hong Kong’s principal airline and flag carrier, is stepping up efforts to reduce its environmental impact with the appointment of Dominic Purvis (pictured) – who until recently led the company’s loyalty initiatives – as general manager of environmental affairs, a newly-created position.

Going Behind the Scenes of Photo Shoots – Gisele Bundchen in GQ (VIDEO)

(TrendHunter.com) Gisele Bundchen, the world’s highest paid model, is glowing on the cover of GQ’s July issue. As many much-hyped magazine spreads do today, this GQ feature was supplemented by a YouTube video detailing…

Hungry Kids in Your Shopping Cart – Feed South Africa Campaign (GALLERY)

(TrendHunter.com) I don’t usually like intrusive advertising, but when it’s for a good cause such as Feed South Africa, I am all for it.

This clever Feed SA campaign by TBWAHuntLascaris, Johannesburg, reaches out to…

Designer Pajamas in Public – Dolce & Gabbana’s Sleepwear Inspired Spring 2009 Line (GALLERY)

(TrendHunter.com) It’s official. Men, if you haven’t picked up something in blue yet, preferably powder blue, you’re going to be out of style this season. Dolce & Gabbana proudly showcased a stunning Spring 2009 menswear…

USB Power Bars – The CheckTap Saves 70% More Energy (VIDEO)

(TrendHunter.com) The CheckTap is a power bar that plugs into your USB port, allowing you to power all those non-computer-related gadgets you want in your office. Not only is it really functional, providing plugs for half…

Rotary Phone iPhone App – The iRetroPhone (VIDEO)

(TrendHunter.com) The iRetroPhone application gives the ultra-modern iPhone an updated tweak. The app turns the touch-screen dialing interface into an interactive image of an old-fashioned rotary phone for old-school meets…

Amway China splits media between agencies

GUANGZHOU – Direct sales company Amway is believed to have split its China media duties between incumbent OMD and challenger Carat after a three-way pitch that also included Starcom.