I knew this webmaster who was out in the forest one night with her digicam, taking shots of the landscape, when suddenly she realized there was something in the picture that didn’t appear to be there in real life.
To promote certain houses on the Village Homes lot (Denver, CO), marketing director Barb Anderson said the company used a kiddie-ride. You know, like the coin-op space ships at grocery stores.
LONDON – The NSPCC is attempting to tap into the lure of celebrity magazines with a complete redesign of its parenting title, ‘Your Family’.
LONDON – Thomas Cook Financial Services has appointed data specialist, Jaywing to lay the groundwork for its marketing strategy as it continues to look for a new direct marketing agency to handle its main creative account.
Did I get your attention? Good. Lets get ready to gossip!
The silver Lion winning has turned out to be yet another scam ad in the prestigious Cannes award. The same award show that way back in 2001 was saying that scam ads shall not win and that they’d take extra precautions to prevent that (we all know this didn’t happen). The suspect is again Ogilvy, Mumbai – and at the risk of never getting another ad from them nor all of India submitted to the commercial archive again – they were doing this as far back as 2001 when four Cannes winners were reported as scam ads. (Yes this here adblog is tres old people.)
The awesome “Tension” film with it’s extra tense banging storytelling is a fake ad – says not one, but three little Indian birdies to me. “Fake” by way of never actually airing, that is. I hear gossip like this all the time, but without meat to link to it sadly gets rather weak, since it’s all hearsay.
Don’t expect your food to look after itself.
Advertising Agency: DDB Sydney, Australia
Via: Kuteev
Don’t expect your food to look after itself.
Advertising Agency: DDB Sydney, Australia
Via: Kuteev
Don’t expect your food to look after itself.
Advertising Agency: DDB Sydney, Australia
Via: Kuteev
LONDON – Healthcare and pharmaceutical brands are failing to embrace digital promotion and marketing, despite the rising popularity of patient websites set up by individuals and groups outside the industry, according to the findings of a survey by Millward Brown.
LONDON – EHS Brann Discovery has won a pitch for the data marketing business for low-cost airline bmibaby.
Stop. Sleep. Survive.
Advertising Agency: Saatchi & Saatchi, New Zealand
Executive Creative Director: Mike O’Sullivan
Art Director: Matt Swinburne
Copywriter: Helen Steemson
Illustrators: Terence Tsang, Dede Putra, Max Thompson
Graphic Designers: Nick Smith, Dan Liao
Via: elmaaltshift
Stop. Sleep. Survive.
Advertising Agency: Saatchi & Saatchi, New Zealand
Executive Creative Director: Mike O’Sullivan
Art Director: Matt Swinburne
Copywriter: Helen Steemson
Illustrators: Terence Tsang, Dede Putra, Max Thompson
Graphic Designers: Nick Smith, Dan Liao
Via: elmaaltshift
Stop. Sleep. Survive.
Advertising Agency: Saatchi & Saatchi, New Zealand
Executive Creative Director: Mike O’Sullivan
Art Director: Matt Swinburne
Copywriter: Helen Steemson
Illustrators: Terence Tsang, Dede Putra, Max Thompson
Graphic Designers: Nick Smith, Dan Liao
Via: elmaaltshift
LONDON – The free men’s weekly Shortlist has scaled down its senior commercial team, resulting in the departure of its advertising director and associate publisher.
LONDON – The Natural History Museum has appointed Krow Communications as its advertising agency following a review overseen by the AAR.
LONDON – EHS Brann Group appoints new MD as former chief takes on global digital role.
This grand new U.S. Cellular spot from Publicis & Hal Riney is based on a pretty ludicrous premise: that people talking on their cell phones in public are a source of joy for everyone around them. Nothing could be further from the truth, but don’t let that get in the way of your obligatory sweeping 60-second feel-good branding spot. After seeing this ad, the company’s “Don’t be afraid to be that friend†gorilla ad is growing on me.
—Posted by Tim Nudd
A hidden benefit of HP’s TouchSmart PCs: fingerprints. I’m surprised Goodby, Silverstein doesn’t touch (ha!) on the subject in its new commercial. Like most office drones, I work myself into a paranoid lather about who might be snooping through my desk and accessing my computer files. (I suspect Fred, the guy in the next cube.) With my filthy keyboard, it’s impossible to lift a clean print. But with the TouchSmart, I can see when someone’s big ugly thumbs have been all over the screen. Look at those mustard-smudged prints! And there’s some turkey stuck to the screen! Oh … that was my lunch. Ok, well, just to be on the safe side: Stay the hell away from my desk, Fred!
—Posted by David Gianatasio
In 2005, a guy named Matt couldn’t dance. So, of course, he uploaded a video of himself dancing frenetically in front of famous places. Stride gum saw the video and sponsored him to go around the world and dance his strange, leprechaun-ish jig. Stride’s first Matt video, from 2006, has gotten almost 10 million hits to date. Last week, the follow-up, with fans dancing alongside Matt, was posted (see above). It already has more than 2 million views. It’s the feel-good movie of the summer! What I’m missing is the connection between the worldwide jig-a-thon and Stride, which currently seems more interested in beating the crap out of its customers to get them to stop chewing its gum. Maybe in the next commercial they’ll send Matt along with those dudes in lederhosen to help them put the pain back in gum.
—Posted by Rebecca Cullers
What to make of JWT’s decision to advertise itself via a brand spot on the upcoming Mad Men season-one DVD set? The shop apparently spells out the words “Mad Men†with letters and logos from its client roster. “Making brands famous since 1864†is the tagline. Sterling Cooper, the booze-and-sex-driven swingin’ Kennedy-era shop on the show, would’ve opted for “Making brands famous since 1864, baby!†(And made the exclamation point out of a cigarette, naturally.) “This is an opportunity for us to leverage our brand, baby!†said JWT global CEO Bob Jeffrey, though I tweaked his actual quote to add some pizzazz. Chris Vollmer of Booz Allen more or less told Brandweek: “JWT must feel that there is a big portion of the [ad] industry watching this, baby!†I’ve discovered Mad Men’s secret. This stuff writes itself.
—Posted by David Gianatasio
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
