Bacardi Armada

According to The Wall Street Journal, Groove Armada signed a comprehensive one-year deal with spirit company Bacardi.

The two DJs will be the main act at Bacardi-sponsored concerts in six venues from Miami to Athens. Andy Cato and Tom Findlay also will produce records that Bacardi can use as background music for its global television-ad campaigns.

Euro RSCG KLP, who brokered the deal.

As well as making and performing music at Bacardi’s “B-Live” concerts, Groove Armada will take part in a yearlong fly-on-the-wall television documentary and produce six radio shows — all about the life and travels of Messrs. Cato and Findlay.

More Transparent Product Placement?

Looks like the government wants to get involved in TV’s last best hope:

Possibly coming to televisions across the nation: stronger warnings that the Cokes, Oreos and Sidekicks flaunted by actors have bought their way onto your favorite show.

That’s what the Federal Communications Commission signaled yesterday when it said it would review new rules on how television programmers let viewers know when those “props” are really paid pitches.

FCC Chairman Kevin J. Martin said product placements and integration into story lines have increased as television viewers increasingly use recording devices like TiVo and DVRs to fast forward through commercials. Currently, agency’s rules require television programmers to disclose sponsors who have embedded products into shows. Those disclosures typically are done during the credits at the end of the show, which fly by viewers in small script.

Designer PSAs – Karl Lagerfeld Road Safety Campaign

Karl Lagerfeld, the head of design at Chanel, is the new model for a road safety campaign. It’s a very peculiar choice for Herr Lagerfeld, but an excellent idea to merge fashion and awareness. The ad provides…

Blending Fake and Real Tattoos – Angelina Jolie’s ‘Wanted’ Transformation (VIDEO)

(TrendHunter.com) In the hit film ‘Wanted’, Angelina Jolie added fake tattoos to her existing tattoos, instead of covering them up.

Angelina Jolie is well known for her love of tattoos. Over the years she has acquired…

Launch Auctions – Angelina Jolie’s Leather Jacket Used to Launch Movie (GALLERY)

(TrendHunter.com) Instead of auctioning memorabilia post movie-launch, Angelina Jolie’s leather jacket from ‘Wanted’ is being auctioned now. The obvious goal of this charity auction is to promote the movie.

Everyone wants…

Links for 2008-06-28 [del.icio.us]

70s & 80s Clichés As Fashion – Chloé Resort 2009 Collection

It’s all coming back. Designer Hannah MacGibbon embraced ‘Seventies and Eighties clichés’ in the new Chloé Resort 2009 Collection.

The collection sports full-sleeve blouses, polka dot skirts,…

64 Super Scooters & Mean Motorcycles (SUPER GALLERY)

(TrendHunter.com) Thinking about making the switch from a car to something a more eco-friendly scooter? Or a Vespa to help save some money with soaring gas prices? This Super Gallery has an excellent assortment of smaller…

Singers That Break Boundaries – Aderet, An Israeli Transsexual Tops Lebanese Charts (VIDEO)

(TrendHunter.com) Leave it to a transsexual singer to achieve what political leaders and humanitarians have been trying to do for decades: bring the Arabs and Israelis together. In the words of a wise Madonna, “Music makes…

Insect-Shaped Kitchenware – Ant Salt & Pepper Shakers

(TrendHunter.com) Ants are an undesirable guest at picnic tables; however, these Ants Salt & Pepper Shakers are probably the only pair of ants that are quite welcome.

The ceramic shakers come with a glossy black finish,…

27 Super Hot Tennis Innovations to Celebrate Wimbledon 2008 (SUPER GALLERY)

(TrendHunter.com) The 2008 Wimbledon Championships are well under way, and levels of excitement continue to be strong. Unlike some sporting events, Wimbledon isn’t just about the athletic challenges. As much as there is…

70s & 80s Clichés As Fashion – Chloé Resort 2009 Collection (GALLERY)

(TrendHunter.com) It’s all coming back. Designer Hannah MacGibbon embraced ‘Seventies and Eighties clichés’ in the new Chloé Resort 2009 Collection.

The collection sports full-sleeve blouses, polka dot skirts,…

Cylindrical, Hydrogen-Powered Cars – The Ozone

(TrendHunter.com) Özkan Koral has designed a new style of car, foregoing the traditional four-wheeled, longer-than-wide vehicle we commonly associate with transportation. This design concept for a Peugeot hydrogen-powered…

Runway Cowboys – Jean Paul Gaultier Spring 2009 Menswear (GALLERY)

(TrendHunter.com) Increasingly, the male fashion industry is offering fun opportunities for bold, style-conscious men to express their personalities. Thanks to flamboyant designs like Jean Paul Gaultier, whose recent menswear…

Weed Whacker Golf Clubs – The Big Daddy Driver (VIDEO)

(TrendHunter.com) This gizmo is for those golfers who take the game a bit too serious. The Big Daddy Driver is actually a grass trimmer disguised as a giant golf club. The bottom of the “club” flips open to reveal a bit…

Controversial PR Stunts – Naughty Celeb Videos That Boosted Careers

It doesn’t matter what career you have, if you make a sex tape and leak it, the buzz about you will increase. For example, after Colin Ferrell tried to block the appearance of a tape via a court order,…

Celebrity Action Figures – Comic-Con Dolls (GALLERY)

(TrendHunter.com) The Comic-Con is a multi-day event for fans of comic books, movie memorabilia and action figures. The 2008 event will be held in San Diego from July 23rd to the 27th. This year, as in previous ones, toy…

Magazine Images as Fake IDs – Face-Recognition Vending Machines Fail

(TrendHunter.com) “Are you going to buy it with your good looks or mine?” As it turns out, underage smokers in Japan can easily buy cigarettes using someone else’s photo or an image from a magazine.

Most of Japan’s…

Coca-Cola / Burn: Invitation

Coca-Cola / Burn: Invitation

Advertising Agency: Caldas Naya, Spain
Photographers: Mike Diver & Pedro Aguilar, London
Post production: Diver & Aguilar
Creative Director: Dave Buonaguidi
Art Director: Georgina Hoffmann

Coca-Cola / Burn: Party

Coca-Cola / Burn: Party

Advertising Agency: Caldas Naya, Spain
Photographers: Mike Diver & Pedro Aguilar, London
Post production: Diver & Aguilar
Creative Director: Dave Buonaguidi
Art Director: Georgina Hoffmann