Hasta La Creative!

Learn how to color with your feet.

Advertising Agency AlmapBBDO, São Paulo, Brazil
Creative Director: Marcello Serpa
Art Directors: Danilo Boer, Marcos Kotlhar
Copywriter: Tales Bahu
Illustrator: Gelmi
Published: January 2008

Now you’ll see a happier world, even when your head is hanging low.

Advertising Agency AlmapBBDO, São Paulo, Brazil
Creative Director: Marcello Serpa
Art Directors: Danilo Boer, Marcos Kotlhar
Copywriter: Tales Bahu
Illustrator: Gelmi
Published: January 2008

Introducing color therapy for your feet.

Advertising Agency AlmapBBDO, São Paulo, Brazil
Creative Director: Marcello Serpa
Art Directors: Danilo Boer, Marcos Kotlhar
Copywriter: Tales Bahu
Illustrator: Gelmi
Published: January 2008

SEATTLE (AdAge.com) — According to Michael Eisner, story-driven online content is the next big app. "YouTube is to the internet what a nickelodeon is to the movies. It's the preliminary installment of what is to come," he said, speaking to advertisers and publishers at Microsoft's Advance '08 event. So what is to come? "Great, creative storytelling."

Stowe Boyd can’t be bothered with long form come ons. So he invented the micro pitch, which he calls Twitpitch after Twitter, of course.

I can’t believe what a pain in the ass it still is to do something as basic as trying to schedule meetings with startups at a conference.

All companies who would like to have a meeting with me, need to send me a Twittered description of the product. Yes, please Twitter it to me at www.twitter.com/stoweboyd. Yes, one tweet, 140 characters less the eleven used for “@stoweboyd “.

According to BusinessWeek, Boyd’s experiment offers a lesson for small companies that want the attention of potential investors, clients, and press: Get to the point. And it applies in almost any business setting, not just on Twitter. It’s no secret that less is more in the age of information overload, no matter how you’re trying to reach people.

Apparently, when Google was looking for VC money–ahead of the curve, as always–they boiled their offering down to this: “access to the world’s information in one click” (eight words).

In the month since Boyd began Twitpitch, just about 150 messages have been tagged with the “#twitpitch” label, according to a search on Twitter search tool Summize.

WASHINGTON (AdAge.com) — The National Guard renewed its $125 million-a-year advertising contract with LM&O Advertising, Arlington, Va., after a review. The latest contract is for one year, renewable up to five years. LM&O has held the account since 1995.

As a celebration of their 75th anniversary, Lacoste unveiled a breath-taking futuristic 3D spot with a companion site.

The theme of the spot is “let’s reinvent the game” and depicts the future of tennis with a projection of what how tennis will be like after 75 years, in 2083.

The art direc…

If only Hitler could charge a fee for his face being used in so many ads! Following the Malaria campaign which painted Hitler & Stalin with mosquitoes to illustrate the danger of the disease, a new anti-smoking campaign uses a similar approach by drawing the Nazi leader and the notorious Osama Bin L…

According to Ad Age, Digitas is getting into the branded-content game with the launch of a new offering called The Third Act.

Third Act will develop and produce branded-content ideas and manage distribution strategies for the content. It sits under the umbrella of Digitas, part of Publicis Groupe, and will serve both Digitas clients and its own roster.

The unit will be run by senior VP-managing director Stephanie Sarofian. At this point, the agency is mum on which brands Third Act will be working with.

RIO – The Wave Festival hit Rio de Janeiro this week with ambitions to become the most important event in the Latin American ad industry.