Hasta La Creative!

You don’t need to stay inside to feel at home.

Advertising Agency: Saatchi & Saatchi, Milan, Italy
Creative Directors: Guido Cornara, Agostino Toscana
Art Directors: Micaela Trani, Williams Tattoli
Copywriter: Antonio Gigliotti
Photographer: Tommaso Sartori
Published: February 2008

LONDON – John Wren, the Omnicom chief executive, was the mostly highly paid marketing services executive in 2007, taking home $10.4m (£5.3m).

LONDON – Consumers are calling on brands, rather than governments, to take responsibility for reducing the impact of climate change, according to a global study by Havas Media.

LONDON – Tesco has been named the most valuable brand on the high street, worth £8.6bn, almost £4bn more than rival Sainsbury’s, according to a valuation consultancy report.

LONDON – Klaus Wuebbenhorst, chief executive of market research company GfK, has hit out at Sir Martin Sorrell after the he said that GfK staff should be worried about their jobs if its planned merger with TNS goes ahead.

By David A Utter for WebProNews

Disaster may have affected a million people

The company organized some of its resources to assist the humanitarian efforts going on in Myanmar, where thousands have died or are missing after a cyclone tore through the country.
Although the military rulership of Myanmar, still called Burma by many countries, isn’t the most open of governments, their borders are as open as any to satellites.

Fortunately for relief efforts in the wake of the Myanmar cyclone disaster, the government’s continued refusal to grant visas to relief workers isn’t hindering Google from trying to help. The search advertising company showed on its LatLong blog a new layer for Google Earth that shows where to find all of the known healthcare centers (as of a 2002 survey) in the country.

The new layer, developed by Direct Relief International, may be downloaded by any Google Earth client:

We color-coded the sites by the capacity of the facility so that you can visually differentiate between larger hospitals, specialized medical units, and clinics/rural health centers.

By combining layers showing the governmental and nongovernmental health facilities that we work with, and the physical impact, we can focus our response on those points of access to healthcare that are serving the most affected communities. Using this geospatial information in conjunction with situation reports from the field enables us to more efficiently target our assistance.
Google also set up a cyclone relief donations page, backed by its Checkout service. Visitors may donate to Direct Relief International and to Unicef from the page to help relief efforts.

• Stop Signs with tounge firmly planted in cheek
  Citizens of Oak Lawn have a history of coasting through stop signs and in response the city installed signs below to get motorists attention while providing them a tongue in cheek appeal to their conscience. The extra signs mimicked the red octagon shape
• Italy needed fascism, says the new Duce – Times Online
  The election of Alemanno prompted fears of a fascist revival because he once led the neo-fascist MSI. His arrival at the city hall was celebrated by a crowd giving the fascist salute and chanting, “Duce! Duce!” – the title used by Mussolini, who rul

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