LONDON – Love them or loathe them, brands that elicit strong emotions stand out. As our fourth annual survey into brand popularity shows, even the UK’s favourite brands attract their share of disdain.
Comedia Mo Rocca is on a crusade to find out how you bank, you can see videos at http://www.bankofamerica.com/mobanking. He takes to the streets of New York (though he claims to be elsewhere) and asks random people probing questions like “What do you wear when you bank?”
LONDON – GCap’s decision to increase its ad inventory by scrapping its “two-in-a-row” ads policy has not provoked a significant uplift in advertiser demand, according to agencies.
LONDON – ITV is expected to launch its content on Virgin Media’s video-on-demand service in the coming months, with Five also in talks to join the VoD offering.
LONDON – Channel 4 is considering cross- selling TV and online advertising inventory together with airtime around its planned three digital radio stations.
LONDON – Virgin Radio has launched an initiative aimed at improving the creative quality of ads carried on the station.
LONDON – Havas agency MPG’s international arm, MPGi, has appointed senior outdoor advertising executive David Goodall to the role of managing director in the UK, replacing Ian Rotherham who left for Omnicom Media Group last year.
LONDON – News International is considering launching a Polish-language version of The Sun during the upcoming Euro 2008 football championships.
LONDON – ITV is working on launching a price-comparison website that will allow users to find out details of products advertised on TV.
LONDON – Project Kangaroo, the video-on-demand service from ITV, BBC Worldwide and Channel 4, is expected to launch under the name of SeeSaw, Media Week understands.
LONDON – Five is making 15 people redundant in a cost-cutting drive and is locked in a battle with another advertiser over TV prices, with BT pulling its advertising from the channel.
LONDON – Channel 4 is reviewing its £20m consolidated traditional and digital media planning and buying arrangements – the first comprehensive review in the broadcaster’s 25-year history.
(TrendHunter.com) It’s time to face reality: geek has become chic. Being computer savvy is no longer just for nerdy computer lab dwelling geeks, it’s a must for anyone who will see success in the wired future of tomorrow.
People are celebrating their geekiness in a variety of words, from geek chic apparel to ul…
I read somewhere that Mother’s Day is more important to mothers than any other holiday. And while we may suspect that’s true, moms are constantly trying to downplay it — which is a dirty trick you should never fall for.
(TrendHunter.com) After delivering 25 innovation keynotes in the last 14 months, Jeremy Gutsche has finally posted a sample video. The sample kicks off part way through his thesis, giving a decent overview of his topic, ‘Unlocking Cool’. The video intentionally excludes his juiciest examples, delicious trends a…
Maybe because it’s not hip to the existence of guerrilla gardening, Miracle-Gro is using ’70s pop and a catchy new slogan to staple a sense of cool to its plant food product.
GLOBAL – MediaCom has confirmed the shift of global CEO and founder Alexander Schmidt-Vogel (pictured) to a newly created role as global CEO of GroupM Trading.
TOKYO – Dentsu has nominated Timothy Andree (pictured), the CEO of its US operation, as its first non-Japanese member of the board amid unforgiving trading conditions for the Japanese advertising giant.
SYDNEY – Hill & Knowlton has promoted Michelle Hutton (pictured) to chief executive of Australasia, from a previous position of managing director.
JAKARTA – Holcim, a global cement and aggregates firm, has called a creative review in Indonesia, lining up incumbent Y&R in a 10-agency pitch including Leo Burnett, McCann Erickson, Ogilvy & Mather, TBWA, Matari and Hotline.
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