(TrendHunter.com) You know plastic bags are bad for the environment, but did you know that, when reused, they can make beautiful pieces of art too? Plastic really can be fantastic, as shown by a recent exhibit of reuse…
(TrendHunter.com) The 2008 Beijing Olympics haven’t even begun, and already there’s buzz about the 2012 London Olympics. The plans for the flatpack stadium were unveiled and they’re quite remarkable, and make perfect s…
(TrendHunter.com) Designer Sophie Horton’s Mana squash training aid aims to prepare the player against muscle imbalance and shoulder injuries by developing muscle strength in the player’s arms. Its mechanism is inspire…
(TrendHunter.com) Kill Bill was a particularly bloody film. The pulp fiction, two-installment movie directed by Quentin Tarantino and starring Uma Thurman as a Samurai sword-wielding killer out for vengeance, is showca…
Never before has the world of corporate brands and consumer pop culture been so closely linked to cause marketing and the philanthropic world. But if corporate America is all about effecting change, what about the millions of nonprofits, nongovernment organizations and social foundations that have made it their sole focus to "do good" instead of pushing this season's SKUs off store shelves?
(TrendHunter.com) Get out your tin foil hats, everybody. A new affliction known as “electro-sensitivity” is causing a stir in Santa Fe. A group in the New Mexico capital is claiming to have allergies to Wi-Fi resulting…
LONDON – IPC’s flagship music title NME has relaunched its mobile website with a range of new services – less than a year after the site first launched.
(TrendHunter.com) Cybertecture Egg is a new office design set to be built in India. The smart architectural egg is a design based on interactive building designs of the future, a term being referred to as Cybertecture,…
eBay has dropped Bell Pottinger as its retained UK corporate agency after three years, replacing it with rival firm Blue Rubicon.
The campaigner behind this week’s motorway demonstrations against fuel tax has blasted industry trade bodies, calling their lobbying effÂorts ‘woefully inadequate’.
Confectionery giant Mars has put its entire UK corporate and public affairs accÂount out to pitch, potentially ending a 25-year relationship with incumbent Grayling.
Gordon Brown’s latest comms offensive involves cold-calling members of the public who have written him letters, according to sources close to Downing Street.
(TrendHunter.com) Europe has long been recognized for gorgeous home appliances, with brands like Electrolux who have had a European presence for over 70 years. Finally, as of April 2008, Canadians can bring the chic lo…
LONDON — Derek Ralston, the former Geers Gross chairman and founder of Barker & Ralston, has died aged 63 after a long battle with motor neurone disease.
LONDON – T-Mobile has teamed up with Bauer magazine brands, Heat, Zoo and More to promote its new PAYG Top Up & Stretch offer.
According to Adweek, Ground Zero has added creative vet Curt Detweiler as partner and ecd. He started at the shop last week.
Aegncy creative partner and co-founder Court Crandall said Detweiler represents “the most important creative hire in the 14 years of our shop.”
Crandall said he has not had a creative partner at Detweiler’s level since the departure of creative partner Kirk Souder in 2001.
“Curt is among the select few that has the whole package to drive the business in a significant way,” Crandall said. “Great companies hire people better than themselves.”
Crandall said that Detweiler “thinks big like the good Chiat people always have.”
(TrendHunter.com) After seeing the success of iPod vending machines at various international airports and hotels, Macy’s will add them to around 400 department store locations.
The self-serve Zoom Systems, to be call…
There have been a handful of brilliant news-first interrogators (Charlie Rose, Ted Koppel, Ed Bradley) over the years and about as many sublime celebrity wranglers (Tom Snyder, Jonathan Ross, Chris Farley). But in terms of being equally at ease with actor, politician, jock, doctor and media personality alike, nobody comes close to Larry King.
According to The Wall Street Journal, railroad companies are starting to market themselves as the ultimate eco-friendly, low-fuel-consuming industry.
For instance, a new CSX Corp. radio ad declares that even the most fuel-efficient hybrid car can’t compete with a train, which “can move a ton of freight 423 miles on a single gallon of fuel.”
“Too bad we can’t all drive a train,” the announcer says before urging listeners to visit CSX’s Web site to learn about the Jacksonville, Fla., company’s “commitment to protecting the environment.”
Freight trains now use much cleaner and more fuel-efficient diesel engines, and railroad companies are testing new engines that the industry is touting as “ultralow-emission.”
Many environmentalists acknowledge that the railroads have a powerful argument, given that freight trains burn far less fuel than trucks and can help reduce highway congestion.
The ultimate status symbol in China today is to be an Olympic torch bearer, and advertising executives are rushing to get into the relay
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