Hasta La Creative!

Advertising Agency: Prisma Advertising, Amman, Jordan
Creative Director: Toufic Beyhum
Art Director: Ziad Hamdan
Copywriter: Toufic Beyhum
Account handler: Fathi Jibreel
Published: May 2008

LONDON – Audi is launching a branded web portal to promote its RS6 sports saloon as part of its ‘Performance from every part’ advertising campaign.

(TrendHunter.com) Yes, every young girl’s fairytale fantasy has just become real… and you don’t even need to kiss the frog! This romantic toy is hilarious, and sells for well under $10!

Here are the directions:

1. Buy the toy

2. Tell all your friends about it

3. Treat the poor rubberized creature wel…

I wanted to write a response to Jessica’s great coverage on the One Show

The first lesson you learn when you pursue a creative endeavor for money is that you have to be willing to “kill your darlings” to set aside your great idea should someone want to change it.

When I was first taking concepting classes, I was the only one not working in the industry in some capacity, and also the only one not able to recite line and verse of last year’s One Show winners. I found it almost freakish in a way.

I’m not totally against using these as a guide post for your work. In fact, my class partner at Book Shop, Kari Yu was a finalist this year in the college competition and I was happy to see her on the list.

I didn’t start in advertising, it honestly wasn’t my lifelong dream. I got my start in another creative field and then got into advertising. Something I’ve learned–acting classes, screenwriting trade magazines, etc. can be a helpful tool and help you with the technical aspects of your craft, but if they also make you second guess your natural creative instincts.

I also find if you watch or immerse yourself too much in some creative endeavor, two things can happen–you become a less interesting person, as all you talk about is “your passion for the industry” which after a while is the equivalent talking about how sausage is made. No one’s interested in how the pig gets to market, they just matter if it tastes good. There’s a natural progression that happens–start learning craft, get to the point where it’s all you can talk about with each other, eventually get the point where you burn out talking about it.

The other danger, which I learned the hard way doing stand up comedy in my late teens and early twenties is you’ll find other people’s great ideas seeping into your own work, either consciously, by people who have no soul, or unconsciously, by well meaning people who make an honest mistake and honestly think they came up with the idea. Then you fight a two front battle, coming up with your own great ideas, while systematically fighting off other people’s ideas that enter your head.

Imitation is only flattery if everyone knows you did it first.

Or even worse, you start comparing your work and feeling inadequate, which can be more harmful in the long run.

Like anything else, being a well rounded individual can only feed your creativity, so I shudder when people tell me I “have to” look at the new Communication Arts and hear them deconstructing every ad that’s between the covers. In my case, ignorance may be bliss.

Conversation is always welcome.

Technorati Tags: One Show, Communication Arts, Cannes, Golden Pencils, Ad Shows, Sacred Cows, I like talking about myself, How much you wanna bet I can throw this football over them mountains

Well it’s about time for some equal time. Why should commercials which involve cars, water and soap suds combined into a slow motion sex-fest be reserved exclusively for hot young women in tiny bikinis that barely cover their pulchritudinous curvaceousness?

LONDON – E&J Gallo Winery is launching a multimillion-pound summer marketing drive to capitalise on consumer interest in rose.

LONDON – Transport for London today begins a three-month trial of limited sponsorship on its website for the first time in a deal with Yell.com.

(TrendHunter.com) Are squirrels the new tofu? Apparently, the little rodents have recently earned themselves the reputation of being an ethical delicacy in the UK. “Suburban ‘free-range’ meat,” was what TreeHugger called it, and the Guardian described it as, “The ultimate ethical meal.”

We’ve mentioned before that t…

LONDON – Leith has given a Scottish theme to Rudyard Kipling’s poem If for the latest Irn-Bru ad.

Here’s a clever use of those annoying ‘cover the whole back window of the bus’ sticker ads, the sticker makes it look as if the bus is driving backward, featuring Centraal Beheer’s old tagline “just call Apeldoorn…”

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