The new Armani Exchange Spring Summer 2008 campaign “Style Tribe†exudes an intense mood of sensuality and style with a theme of escapism to exotic locations with your friends or “tribe”.
Shot in Ibiza, the campaign was shot by fashion photographer Tom Munro and styled by Victoria Bartlett. The…
When Barack Obama talks about change, is he referring to a change of clothes? Anyhow, the one clear winner in Tuesday night’s TV coverage of primary-election returns was Abercrombie & Fitch, which achieved a kind of product placement coup during the non-victory speech Barack Obama delivered. Naturally, the blogosphere is alight with theories, conspiratorial and otherwise, as to why three guys in A&F shirts were positioned so prominently behind the candidate.
—Posted by Mark Dolliver
Perhaps there’s an emerging Web aesthetic: the Modernista! school. Many have debated the (de)merits of the Boston shop’s Web 2.0 “un-Web-site†that directs users to content around the Web. (Some say Modernista! didn’t pioneer the approach, giving credit to Minneapolis agency Zeus Jones for doing it first.) Now, StrawberryFrog is using the Modernista! tack with GirlSmiles.org, a charity site set up for Nanhi Kali, a fund to educate poor children in India. Navigate to the site and you’ll get a familiar unsettled experience, with the Nanhi Kali (“Save the girlsâ€) logo appearing in the corner of the screen. Clicking on the links takes visitors to sites across the Internet. The “About†page is the Nanhi Kali Wikipedia entry, the “community†link goes to the Facebook page, and so on. Despite the striking similarities, Frog CEO and prolific blogger Scott Goodson says work on the site began in February (with help from AlbertKen in Sweden), two months before Modernista! launched its agency site. Besides, he adds, the effort isn’t about self-promotion but could “reinvent the way non-profits build social relationships with people [at] a time when social media is a totally new and hugely powerful medium.†Check it out. Goodson urges you to follow Supertramp’s words of wisdom: “Give a little bit of yourself.â€
—Posted by Brian Morrissey
I'm all for exploring new media. In fact, I've built my agency around it. But I do feel that, at times, the rush to place messages in nontraditional places in a flight from TV, newspaper, radio, magazines and billboards has gotten a little out of hand.
Some British TV viewers have objected to this Kellogg’s Nutri-Grain ad from Leo Burnett—in particular, the part when the doctor (who’s actually a Nutri-Grain baker) orders the patient to take his trousers off and then brandishes a giant red oven mitt. The industry watchdog is allowing the ad to stay on the air (minus the trousers line) after ruling that the doctor/baker is clearly “a surreal, eccentric figure†and not “a powerful or authoritative figure.†Whatever the case, hopefully Nutri-Grain washes its oven mitts regularly.
—Posted by Tim Nudd
Some spots need to be viewed over and over again to be truly appreciated.
(TrendHunter.com) The new Armani Exchange Spring Summer 2008 campaign “Style Tribe†exudes an intense mood of sensuality and style with a theme of escapism to exotic locations with your friends or “tribe”.
Shot in Ibiza, the campaign was shot by fashion photographer Tom Munro and styled by Victoria Bartlett. The…
LONDON – Directgov, the Government’s flagship digital service, has appointed vice-chairman of Ogilvy Group UK Rory Sutherland to its new board.
LONDON – Starcom MediaVest Group is set to undergo a restructure involving managing directors being appointed for both its Starcom UK and MediaVest arms.
LONDON – Sports car manufacturer Lotus has appointed direct marketing agency Clark McKay Walpole (CMW) to oversee the campaign for its first completely new car in more than a decade.
It must be Amnesty International day. First, there was the sex trafficking ad. Now, there’s the waterboarding ad.
LONDON – Ofcom has rejected a request by GMG Radio to drop jazz content from its Smooth radio stations in London and the North West.
LONDON – Starcom MediaVest Group has appointed Steve Parker as the managing director of MediaVest and Alastair Bannerman as the managing director of Starcom, in two newly created roles.
LONDON – US classified site Craigslist has fired a broadside at minority shareholder eBay, claiming that the auction site is making unethical assertions and possibly preparing for a hostile takeover.
Is it wrong to think this Amnesty International sex trafficking ad is just a tiny bit hot while, at the same time, clearly realizing it’s a clever representation of a reprehensible practice? Please! Don’t confuse.
LONDON – Marketing software company Neolane is offering MMS and Wap-Push communications as new media for marketers to incorporate into their multichannel customer marketing campaigns.
LONDON – Lead generation and data agency Lifestyles Online has launched two consumer facing sites in Europe, which will collect French and Spanish consumer data.
LONDON – Channel 4’s chief executive Andy Duncan today warned of “massive pressure†on ad revenues for its core channel, insisting that new sources of public funding for the channel are the only way to stop programming budgets going “seriously into reverseâ€.
“Your mission… should you choose to accept it, is to watch this movie. It will self-destruct in 48 hours.” The company, DVD-D Germany Ltd., has produced a media that may offer an alternative to movie rental businesses, Netflix and Blockbuster. Already being sold in France and Italy, the DVD-D offe…
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