Apr
29
Apr
29
MTV makes music core of new platform
Posted in: UncategorizedSINGAPORE: MTV Networks Asia is introducing a new platform that builds on its core music content, enhancing brand consistency across various regional markets.
Apr
29
Like a Tranny, the Satinelle’s Merits are Many
Posted in: Uncategorized
We’ve seen weird shit sell razors, but we’ve never seen an angle like this one.
Apr
29
Best Neuro Practices for Visual Communications
Posted in: Uncategorized67 Best Practices for On-Screen Communication
Press release (Apr.17, 2008): “NeuroFocus has distilled and compiled its findings into 67 key points, or “best practices”, designed to serve as a roadmap for ensuring that visual communications on a screen match what the brain desires to see the most, and what it responds to the best.”
Most Ads Are Not Neurologically Optimal
CEO of NeuroFocus in a follow-up interview with Media Post: “We’ve found that about 75% of all content–not just advertisements–is not neurologically optimal.”
“For example, consumers interpret info on different parts of a screen with different sections of their brain. […] So an advertiser or TV show producer has reduced the engagement potential and effectiveness of their content from the onset if the bulk of the textual and numerical info is placed on the left side–with the imagery or brand logos on the right.
“Take that simple principle and go see how many brands have gotten it wrong,” Pradeep said. “How many billboards have gotten it wrong? When you see a TV ad, look at how it ends and see how many have the logo placement wrong. Then look at something like Target’s in-store displays and see how many of them have gotten it right.”
Earlier:
Nielsen Invests in NeuroFocus
Apr
29
Protect the Skin You’re In Tees (Update) – The Ladies of Marc Jacobs (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Victoria Beckham’s special nude appearance on Marc Jacob’s “Protect The Skin You’re In” t-shirt earlier this year created much buzz and helped raise awareness about the dangers of skin cancer. And even though she wasn’t the first big name celeb to shed all for a cause, she seemed top have started a …
Apr
29
Schizophrenic NBA Ads Take Up Residence on MySpace
Posted in: Uncategorized
The MySpace homepage has been invaded by concurrently-running banner ads for the NBA.
Apr
29
Chemical Warfare Fashion – Urban Security Suit (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The Urban Security Suit by Dutch designer Tim Smit was created to make sure you continue to look stylish even in case of a chemical attack.
Most of us may not survive a massive bio-chemical attack, but I’ll be damned if I won’t look absolutely fabulous and hip as hell when they find my messed up bo…
Apr
29
Creative Zone Immortalizes Your Big Contribution to Society
Posted in: Uncategorized
If the ‘net’s taught us anything, it’s that people would love to canonize every last thing to wiggle out of their heads and grow legs. Online advertisers are no exception, so Eyeblaster created the Creative Zone, a site “dedicated to interactive creative advertising.”
Apr
29
Spaced Repition and Media Planning
Posted in: Uncategorized
A story on a new language learning program in Wired is illustrated with a graph that shows the program’s underlying principle: “The best time to study something is at the moment you are about to forget it.” This was also one of the arguments in the brilliantly written The Advertised Mind, a book about cognitive psychology and advertising, that suggested a new approach to media planning based on how people acquire and, importantly, retain knowledge.
Apr
29
Faux Strip Shows for Real Estate – Window Dancers to Sell LA Apartments
Posted in: UncategorizedThe mortgage crisis in the USA has created a very depressed housing market and as a consequence, sellers are having a hard time finding buyers. A new apartment complex in Los Angeles is using a very unorthodox method to find interested buyers for its apartment units: gyrating, sexy window dancers. T…
Apr
29
Google Papers
Posted in: Uncategorized
Architecture of query-specific search recommendation (source: pdf)
A collection of papers written by Googlers has a lot of stuff that points towards a possible direction of search. Since these are all papers published in academic journals, many of them are locked behind publications’ paid subscriptions, but a few are freely available. The one I’m reading now is titled “Retroactive Answering of Search Queries” (pdf); its about identifying queries that have lasting interest and proving answer to these queries at a later date when information becomes available (pictured above).
Apr
29
Mars buys Wrigley in $23m deal
Posted in: UncategorizedCHICAGO – Mars has joined forces with billionaire investor Warren Buffet to buy chewing gum giant Wrigley Jr for US$23 million, in a move that will create the world’s largest confectionary player.
Apr
29
First Person Advertising – Guy Richie’s Nike Ad Takes It To The Next Level
Posted in: UncategorizedFamous director Guy Ritchie brings his unique style to the latest film advertisement for Nike, starring Wenger, Fabregas, Gallas, Ronaldo and Rooney.
The minute long film entitled, Take It To The Next Level, combines a football match with glimpses into behind the scenes of the players’ life.
The…
Apr
29
Tentacle Jewelry – Gualti Earrings Inspired by Plant Roots
Posted in: Uncategorized
(TrendHunter.com) Inspired by various forms of vegetation, Italian designer Gualti dreamed up these surrealist, organic-symbolic extensions of the human body in the form of jewels. The extravagant earrings are designed to resemble certain flowers and the roots of plants rising up from deep within.
“I have always be…
Apr
29
Faux Strip Shows for Real Estate – Window Dancers to Sell LA Apartments (VIDEO)
Posted in: Uncategorized
(TrendHunter.com) The mortgage crisis in the USA has created a very depressed housing market and as a consequence, sellers are having a hard time finding buyers. A new apartment complex in Los Angeles is using a very unorthodox method to find interested buyers for its apartment units: gyrating, sexy window dancers. T…
Apr
29
Fitness Beer – Drinking Carlsberg Lite for Health?
Posted in: UncategorizedCarlsberg tries to appeal to the health-conscious consumer with this TV spot for Carlsberg Lite. Naturally, since we’re talking about guys, any approach won’t just cut it. It must feature lots and lots of attractive girls.
Entitled “Fitness Centre”, the ad follows three men going to a dream fitness…
Apr
29
Because the Germans Are Experts on What the People Want
Posted in: Uncategorized
Volkswagen has broadened its talk show host campaign, featuring Max the talking ’64 veedub, with the debut of What the People Want.
Apr
29
First Person Advertising – Guy Richie’s Nike Ad Takes It To The Next Level (VIDEO)
Posted in: Uncategorized
(TrendHunter.com) Famous director Guy Ritchie brings his unique style to the latest film advertisement for Nike, starring Wenger, Fabregas, Gallas, Ronaldo and Rooney.
The minute long film entitled, Take It To The Next Level, combines a football match with glimpses into behind the scenes of the players’ life.
The…
Apr
29
Fitness Beer – Drinking Carlsberg Lite for Health? (VIDEO)
Posted in: Uncategorized
(TrendHunter.com) Carlsberg tries to appeal to the health-conscious consumer with this TV spot for Carlsberg Lite. Naturally, since we’re talking about guys, any approach won’t just cut it. It must feature lots and lots of attractive girls.
Entitled “Fitness Centre”, the ad follows three men going to a dream fitness…
Apr
29
Stripping Celebs of Youth – Miley Cyrus for Controversial Vanity Fair Spread
Posted in: UncategorizedMiley Cyrus, the 15-year-old Hannah Montana star and a face of the Disney empire, says she regrets posing for a risque photo shoot in an upcoming issue of Vanity Fair. The photos were shot by famed photographer Annie Leibowitz for the June issue of the magazine. Miley, who was accompanied by her fat…
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