Apr
29
Spaced Repition and Media Planning
Posted in: Uncategorized
A story on a new language learning program in Wired is illustrated with a graph that shows the program’s underlying principle: “The best time to study something is at the moment you are about to forget it.” This was also one of the arguments in the brilliantly written The Advertised Mind, a book about cognitive psychology and advertising, that suggested a new approach to media planning based on how people acquire and, importantly, retain knowledge.
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