Hasta La Creative!

LONDON – Capri-Sun is to launch an on-pack voucher giveaway and competition promotion for its juice drinks targeted at children over 12.

A few days ago I was wondering about P&G’s FSIs and what, if anything, they had to do with content. In order to extend the dialogue on this topic, High Jive kindly clipped the following images from yesterday’s paper and sent them AdPulp’s way.

Here’s what High Jive is saying about these content-infused FSIs:

P&G has been taking a “magalog” approach to their FSIs, attempting to make them feel like brochures. I know some people at Upshot in Chicago, one of the agencies where these things are produced. I have no idea if the public even reads or notices the “branded content,” as I suspect more people are only interested in clipping the coupons. Not even sure it’s right to call it “branded content.”

I’d call it “cause-related marketing” before I’d go to the “branded content” phraseology. Either way, it’s more than a simple price pitch.

CHICAGO (AdAge.com) — Miller Lite is going to "Beer Heaven" in a new spot for from Bartle Bogle Hegarty. The spot, introduced to distributors at a conference in New Orleans last week, is the latest from Miller Lite as the brand aspires to its "Ultimate Light Beer" claim, which for the first time is replacing "Good Call" as the tagline in Miller Lite's creative.

LONDON – Pot Noodle has unveiled its latest marketing campaign from Mother London, featuring two YouTube-inspired rappers called Steve and Digger.

LONDON – Synovate has launched a service called Market Barriers, which measures the obstacles that brands face, such as distribution and pricing, and reports the impact these have on market share.

Four agencies have been shortlisted for Pizza Hut’s £13 million ad account.

On March 31, I inadvertently started a marketing scandal that culminated with an April 4 public apology by the corporate communications department of V&S Absolut Spirits, the makers of Absolut Vodka.

LONDON – The office of London Mayor, Ken Livingstone, is to make an official complaint against YouGov after rubbishing a poll showing his rival in the race for the capital’s top job, Boris Johnson, 13 points ahead.

NEW YORK – Yahoo! has responded to Microsoft’s letter threatening a hostile takeover bid by saying it is not opposed to a transaction as long as it is in the best interests of shareholders.

If you’ve ever wondered why E.T. nibbled Reese’s Pieces specifically, or why Harold and Kumar were so high on getting to White Castle, you’ll want to check out Mental Floss’s excellent post about the stories behind 10 famous product-placement deals. Personally, I was surprised to learn that Harold and Kumar were originally supposed to be going to Krispy Kreme. Where I live in Alabama, that would be like making a movie called Harold and Kumar Go to Subway, but I guess the “Hot Doughnuts Now” sign still has a magical allure outside the Southeast. Another fascinating product-placement bit is the story about how many candy brands turned down Seinfeld before the people behind Junior Mints finally agreed to have their product dropped into a surgery patient’s chest cavity. Turns out that gutsy agreement for an unpaid placement is now considered a turning point in the history of TV marketing tie-ins. These days, I bet Mars is practically begging the creators of House to shove a few M&Ms into an open wound or two.

—Posted by David Griner