Apr
07
Miller Lite Aims Higher
Posted in: UncategorizedCHICAGO (AdAge.com) — Miller Lite is going to "Beer Heaven" in a new spot for from Bartle Bogle Hegarty. The spot, introduced to distributors at a conference in New Orleans last week, is the latest from Miller Lite as the brand aspires to its "Ultimate Light Beer" claim, which for the first time is replacing "Good Call" as the tagline in Miller Lite's creative.
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