(TrendHunter.com) There are some days I spot things like these “fashionable” pants, and I pray they don’t become mainstream. It’s even worse when I read about these items being promoted under a good light, but thankfully, Divine Caroline agrees that unless you’re MC Hammer, you can get away with harem pants.
Also on…
I’ve always liked the Whiteboard ads. Yeah, yeah, I know a lot of you too-cool-for-schoolers are haters but I think the campaign is smart, differentiating, and appropriate for the brand. Top it off with the fact that is sells pretty hard, too. I’ve also always felt there was a real charm to the simplicity of the spots and the clever illustrations. But a great deal of that goes away, for me anyway, once you add the animation and the extra characters in with Azula.
So, here’s the question I’m posing to people who know or would like to posit: Did the campaign need to evolve for message or did the creatives simply get bored before we (or at least I) did?
LONDON – Johnson & Johnson sweetener brand Splenda is launching its first ever UK on-pack promotion as part of an integrated drive for the brand.
(TrendHunter.com) This solar powered patio umbrella from Hammacher Schlemmer isn’t just eco-friendly, it’s also the perfect solution to eliminating unsightly cables that would otherwise be displayed on your outdoor table.
A solar panel on top of the umbrella absorbs the suns rays during the day. At night, the 24 LE…
LONDON – Leo Burnett has parted company with group marketing director Nina Jasinski, who leaves the agency after less than a year, as part of a restructure.
The inconvenient truth brought to you by the Interbrand’s Brandjunkie survey: “When asked about which brands were really serious about sustainable development, brandjunkies offered a resounding, and—perhaps you may want to sit down for this—surprising consensus. Who is really going green? Answer: NOBODY.”
On the other hand, 74% of the 2000 respondents come from marketing, so it’s not horribly representative.
Here’s a Ryan Iverson parody of Dennis Hopper’s Ameriprise ads — which were creepy to begin with.
(TrendHunter.com) Not everyone is lucky enough to get to telecommute; most of the world has to endure the 9-5 work week which includes dealing with rush hour.
All around the world, piled up traffic is a reality, but in each city, it looks different. A really neat gallery called Commuter’s Rhapsody was featured in a…
LONDON – 3UK is giving its customers the opportunity to download free music videos to their mobile phones in exchange for watching TV-style commercials.
LONDON – 3UK is allowing its customers to download free music videos to their mobile phones in exchange for watching TV-style commercials.
LONDON – Unilever’s Dove brand is to sponsor Bauer Radio’s Magic 105.4 in a six-month campaign worth around £500,000.
LONDON – Oil giant Shell has piggybacked on the Sunday Telegraph to distribute a short film, dramatising its engineers’ development of a cleaner burning fuel.
(TrendHunter.com) Having pristine acrylic nails is an underrated status symbol; after all, they cost at least $40 a month to maintain. Factor in getting new sets every three months and it comes to a whopping $500 a year, just to have pretty nails. But what would the girls say to having water globes on your nails? I…
Much of Jeff Goodby and Rich Silverstein’s work has a timeless quality to it. Not so the agency co-founders themselves, for whom a few too many grains of sand appear to have fallen through the hourglass. A busy 25 years in business together have left both men wrinkled, senile and generally a mess, judging by this humorous video invitation for Goodby, Silverstein & Partners’ 25th anniversary party on May 8. Thank God for the agency’s younger staffers, who are keeping their bosses sprightly, or at least not drooling all over each other. The makeup (nice jowls on Jeff, in particular) was done by Drac Studios, two-time Oscar winners for achievement in makeup, for Mrs. Doubtfire and Bram Stoker’s Dracula.
—Posted by Tim Nudd
Way back in the year 2000 you could win a signed copy of the Luke Sullivan book just by the effort of signing up. HaHaSoup won that book (and I bet he still has it, don’t you HahaSoup?).
Well, here’s your chance again – since Luke Sullivan has come out with another edition of his widely popular “Hey Whipple, Squeeze This” book which includes new chapters addressing the galloping development of the web and the myriad of new media areas, we thought we’d throw another competition. Rules inside.
From the days of the Crusades and surely before that, innocent bystanders have often been left wounded by religious battles. So it was this Easter for Straub’s Seafood restaurant in Orange County, Fla. An anonymous ad with the message “All religions are fairy tales†appeared a week earlier on the same billboard often used to promote the nearby Straub’s. Although the eatery was uninvolved, business reportedly dropped by two-thirds on Easter Sunday. The offending sign was soon removed, with billboard owner MediaNet claiming it was the work of vandals. But by then, the damage was done. Let’s hope there’s not a retaliation effort afoot. Someone please think of the poor defenseless seafood! Via Fark.
—Posted by David Griner
I’m a sucker for any ad that uses the media it runs in to really drive their point home, aren’t you? I’m especially keen on newspaper ads that do this, I’ve tried using those little holes at the bottom of the page in some ad ideas but I’m afraid I had boring clients. This is anything but boring though. Another good execution inside.
LONDON – YouGov, the online market research company, has reported a 30% increase in half-year pre-tax profits on the back of 43% organic revenue growth and a series of acquisitions in the US, Germany and Scandinavia.
LONDON – Five has pulled the plug on its interactive TV (iTV) service meaning viewers will no longer be able to interact with programmes or ads via their remote control.
LONDON – The Periodical Publishers Association and Haymarket Media Group have unveiled a new jobs website to serve the UK’s magazine and business media sector, which will launch next month.
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