Hasta La Creative!

Innovation is not a strategy, and companies that depend on a constant flow of new, innovative products will someday find themselves in deep trouble, as Sharper Image has. Every successful company needs a branding strategy, which may or may not include innovation. Yet many marketing gurus have elevated "innovation" to a point where it is widely perceived as the single-most-important function of a corporation.

Nikon SB-800
Ultimate flash.

Advertising Agency: Ad Planet Group, Singapore
Executive Creative Director: eo
Associate Creative Director / Copywriter: Alfred Teo
Art Directors: Khoo Meng Hau, Tan Leong Lee, Fenglin
Copywriter: ichael

Nikon SB-800
Ultimate flash.

Advertising Agency: Ad Planet Group, Singapore
Executive Creative Director: eo
Associate Creative Director / Copywriter: Alfred Teo
Art Directors: Khoo Meng Hau, Tan Leong Lee, Fenglin
Copywriter: ichael

Separate is best.

Advertising Agency: DDB Sydney, Australia
Executive Creative Director: Matt Eastwood
Art Director: Tim Green
Copywriter: Tim Cairns
Typographer: Jay Young
Photographer: George Scott
Retoucher: Dennis Monk

(TrendHunter.com) Professor Terao of Tokai University’s oceanography department set off on February 18 to Hawaii with a novel type of boat – one that harnesses the power of the sea. The Suntory Mermaid II is a catamaran made of recycled aluminum that actually uses wave action to mechanically power the boat. Accordi…

Advertising Agency: BBDO Bangkok, Thailand
Executive Creative Director: Suthisak Sucharittanonta
Creative Director: Subun Khow
Creative Group Head / Copywriter: Chanatthapol Tiensri
Creative Group Head / Art Director: Ariyawat Juntaratip
Art Director: Supparat Thepparat
Copywriter: Kongpope Siriwattanagarn

Coke put on a wild campaign in Brazil to promote Coke Zero, but getting people to pierce their tongues with the Coca-Cola brand is a little bit much for the rest of the world.

Instead, this TV spot is a little quirky, but it’ll grab your attention when channel surfing. We featured it last week, bu…

The well-being and productivity of workers is essential for the success of any enterprise. Analeptic is a project by French designer Marie-Virginie Berbet that aims to guarantee optimal physiological conditions at the workplace. She has developed two devices for the project.

The first, Narco, is a…

According to BusinessWeek, big brands are looking to widgets to cure some of their banner ad ills.

A&E, Electronic Arts, Viacom’s Paramount Pictures, Sony Pictures, Gap, Hewlett-Packard, Hallmark, and Blockbuster are among the businesses hoping to spread a marketing message or raise brand awareness through widgets.

“Content and functionality are the new creativity—it’s not about whether you have a whiz-bang rich media banner running,” says Andy Bateman, CEO of brand consultancy Interbrand New York. “Are you doing something that’s actually helpful and useful to people?”

A&E’s Parking Wars widget on Facebook has attracted more than 198,000 unique users and generated more than 45 million page views since its Dec. 17 introduction.

Advertising Agency: Sharpe Blackmore Euro RSCG
Creative Director: Ron Tite
Art Director: Mike Sundell
Copywriter: Brent Turnbull
Agency Producer: Francesca DeRose
Director: Eddy Chu
Line Producer: Erik Wilson
Exec Producer: William Cranor
Production House: Brown Entertainment
Post Production Producer: Cathy Jefferies
Cinematographer / D.O.P: Gabor Tarko
Inferno Artist: Dominik Bochenski
Account Supervisor: Kathryn Smirle
Published: January 2008