Hasta La Creative!

Wind falls at the foot of Columbia.

Advertising Agency: Dentsu, Beijing, China
Art Director: Afflatus Dang
Copywriter: Monkey Q

Tim Brunelle is calling for executive-level participants in the this Participation Age thingamajiggy.

It’s not enough to trot out the resident one or two social media experts inside the agency, and have a pleasant forced laugh around how “the kids” in your agency are “participating.” I truly believe the CEO, President, Chairman, CFO, CCO, ECD, Head of Planning, Head of Media, Head of Production, Head of HR — the people running the agency — absolutely need to be participating themselves; so when they speak about social media, they speak from personal experience. You wouldn’t accept anything less from an agency when they’re discussing TV, print and radio. (“Hey, I’ve never created or been involved with producing a TV spot myself, but some of our juniors have, so you can really trust me as we discuss this new TV campaign…”)

I agree, but I can’t quite envision a scenario whereby these busy department heads regularly set aside the hours necessary to become socially active online.

People who are in crisis shouldn’t have to listen to muzak.

Advertising Agency: Publicis Helsinki, Finland
Executive Creative Director: Anthony Wolch
Art Director: Harri Pasanen
Copywriter: Janne Pirinen
Photographer: Ofer Amir
Published: December 2007

Drink More. Flirt More.

Advertising Agency: Ogilvy & Mather, Mumbai, India
Creative Directors: Piyush Pandey, Anup Chitnis, Juhi Chaturvedi
Art Director: Antra Patel
Copywriter: Jyotsna Bhat
Photographer: Prasad Niak
Post Production: Uday Kinloskar, Ketan Raut, Milind Aglave
Published: November 2007

LONDON – Gareth Helm, Innocent’s marketing director, has left the drinks company after one year in the role to set up his own marketing consultancy.

Those weirdos that complained about that Frickin’ Chicken billboard are even weirder than we thought.

There has been a lot of debate recently about a unique group of Americans. In some circles it is projected that they account for up to 5% of the U.S. population today. Yet they have no country of origin, they don't have "neighborhoods," they don't have a TV network that caters to them, they don't have a niche magazine, an ad agency or an organization to represent them.

Advertising Agency: DDB Milan, Italy
Executive Creative Director: Vicky Gitto
Art Directors: Aureliano Fontana, Cristina Marcellini
Copywriters: Bruno Vohwinkel, Valerio Le Moli

Brian Morrissey of Adweek reminds us that ad peeps are often restless souls with gigantic ambitions.

A half-dozen executives from the London operations of DDB, Naked Communications, Isobar, Tribal DDB and Diageo have joined forced to launch AnalogFolk, a shop that is dedicated to what it is calling “communications products” that meld digital technology with real-world interaction. Unlike regular bits of ad messaging, a communications product is sought out by consumers, even bought, the shop believes.

“We need to be thinking of communications as a product rather than something that has finite value that decreases over time,” said Matt Dyke, a founding partner and head of planning at DDB London. “You do a Super Bowl ad, then it loses value and eventually peters out.”

Actually, thanks to YouTube, Super Bowl spots don’t “peter out.” But I get his point, just the same.

Come on send us one. Even a fake one.