Brilliant Green Products – Banner Bags

(TrendHunter.com) This is so brilliant, it makes me warm and fuzzy all over. Almost annually Vancouver’s Commercial Drive Business Society prints 256 32″ x 60″ nylon street banners to create a festive, colourful atmosphere for the unique shopping neighbourhood. Eventually each edition of these unique designs must be …

Mood Art – Pictures Persuade You To Feel Good (GALLERY)

(TrendHunter.com) Ah, the power of persuasion has reached new levels. Now just looking at a colorful picture can change your mood from gloom to over the moon. Hypno-Art.com claims to produce art that will make you smile, or at least lighten up a bit. The site references scientific studies on colors and visual stimulu…

The Marketing of Hope vs. The Marketing of Fear: A Modern Day Political Drama

Mike Smock has some strong opinions about the Obama campaign. Since the Ohio and Texas returns are coming in, this seems a good time to explore Smock’s thinking.

It’s interesting to see many in the marketing, advertising and creative communities lining up to support Barack Obama’s version of “hope”. Interesting because these are many of the same folks who peddle ‘hope” in the form of predatory loans to low income households “hoping” to own their own home, $200 sneakers to inner city kids “hoping” they will make them the next Michael Jordan, and lottery tickets to single moms “hoping” this ticket holds the key to her personal happiness.

In other words, the creative community likes Obama because he’s a promotable product (the collective) we can hang our dreams on.

What an incredibly cynical point of view.

Barack and his current cast of supporters do not have the skills or the experience to deliver his notion of “hope” any more than NIke sneakers can turn a “hopeful” kid into the next Michael Jordan. But most importantly, for all Americans with really great hopes and dreams for America – whether for strength, faith, prosperity, innovation, or service, Barack’s brand of hope is a cynical manipulation of the folks who need “hope” the most.

Cynical manipulation is tough talk from a cynic. But is it warranted?

I’ve seen Obama as a mainstream candidate from the beginning. A fact which prevents me from believing too deeply in his words. I too am a cynic, it seems.

At the same time, I want to believe. I want to know hope is not lost. I want to see cynicism put in its place. I want millions of smart people to honestly critique our societal ills and find creative ways to fix them. In short, I want to be an idealist again. Not a cynic.

Making WiFi Access Easier – The Orb Concept Router is Eggsactly What’s Needed (GALLERY)

(TrendHunter.com) Getting WiFi in a home or business can be a frustrating and expensive proposition. Either you break your shins and knees crawling around an attic, or hire someone to do the crawling around for you.
This concept router would make it easy is pi to set up a great network. The Orb takes advantage of a l…

Jungle Juice: Caçamba, 3

Jungle Juice: Caçamba, 3

Enough already of junk food.

Advertising Agency: Master, Curitiba, Brazil
Creative Directors: Luciano Toaldo, Claudio Freire
Art Director: Caique Mazanek
Copywriter: Marco Pupo
Illustrator: Caique Mazanek

Jungle Juice: Caçamba, 2

Jungle Juice: Caçamba, 2

Enough already of junk food.

Advertising Agency: Master, Curitiba, Brazil
Creative Directors: Luciano Toaldo, Claudio Freire
Art Director: Caique Mazanek
Copywriter: Marco Pupo
Illustrator: Caique Mazanek

Jungle Juice: Caçamba, 1

Jungle Juice: Caçamba, 1

Enough already of junk food.

Advertising Agency: Master, Curitiba, Brazil
Creative Directors: Luciano Toaldo, Claudio Freire
Art Director: Caique Mazanek
Copywriter: Marco Pupo
Illustrator: Caique Mazanek

Eco Friendly Gadgets – Shape-Shifting Dishwasher

(TrendHunter.com) A big problem with conventional dishwashers today is that in order to be eco-conscious (save water, energy and detergent) we have to wait until the machine is full before using it. Paul Frigout from Coventry University has an answer for our piling dishes in the form of a shape-shifting dishwasher wi…

Volkswagen: New volkswagen.co.uk site

Volkswagen: New volkswagen.co.uk site

Check out the new site: http://www.volkswagen.co.uk/

Digital Agency: Outside Line, UK

Copy-and-Paste Light – New Philips Technology

(TrendHunter.com) We are all familiar with the copy-and-paste function in word processors. But now, Philips wants to apply a similar idea to interior lighting. Philips reasons that creating a particular lighting effect is difficult because most people cannot measure the colour and quality of light they like, let alon…

Design Your Own Phone – The OpenMoko Neo1973

(TrendHunter.com) OpenMoko is an unconventional type of company. Just like the zzzPhone, the company lets their customers engage in the design process.

They describe themselves thus on their website, “Our company is unconventional, we openly share our roadmap. And your participation, in terms of actual code, hardwa…

Connecting Dead & Alive Icons – Converse Centennial ‘Connectivity’

As a celebration of 100 years in the footwear business Converse is launching a year-long global centennial “Connectivity” campaign. The campaign pairs up legendary dead icons across the worlds of music, art, sports and fashion, with emerging (and alive) ones. The sneaker company features “cul…

Connecting Dead & Alive Icons – Converse Centennial ‘Connectivity’ (GALLERY)

(TrendHunter.com) As a celebration of 100 years in the footwear business Converse is launching a year-long global centennial “Connectivity” campaign. The campaign pairs up legendary dead icons across the worlds of music, art, sports and fashion, with emerging (and alive) ones. The sneaker company features “cul…

Redneck Mansion

(TrendHunter.com) Just because you’re a redneck, doesn’t have to mean you can’t live in a mansion. Just look at this nifty dwelling; it’s a pretty unique, self-made living complex.

It’s composed of several trailers, some on ground level, others suspended on solid stilts, connected to the other cubicles by steel la…

I’m on the Cannes Cyber Jury 2008.

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The unspeakable favors have paid off. I have been selected as Australia’s representative in the 2008 Cannes Cyber Lions Jury.

Ashadi will also be attending the event side of things, so we’ll be trying to organize some Bannerblog get together to put faces to the banners. SO if you are also attending get in touch.

PS: My mum thought I was getting a trip to Cairns which is understandable as she lives on the Gold Coast and wanted me to visit on my way over. Sorry mum.

Some Marketers Aren’t Confused About Diversity


Last week's article on marketer's confusion about the effectiveness of multicultural marketing did not prompt the outrage that I expected from multicultural professionals in the industry. There was much frustration, exhaustion and debate, but most continued to go about the business of making the case, providing the proof, being the evangelists and champions of business building for their clients.

Nielsen’s BlogPulse Down

Nielsen’s blog tracking service BlogPulse.com looks like a cash-parked domain today. Did the domain get expired and then renewed? (the expiration date now is March 6, 2009).

Update [March 5 ‘ 08]: It’s back to normal now.

Reorganization Doesn’t Do It for Marketers

BATAVIA, Ohio (AdAge.com) — Marketers apparently can't get enough of reorganization, but they aren't getting much satisfaction from it either. Despite widespread and growing reorganization within their marketing ranks, highlighted by trends toward centralization and integration, only 13% of senior marketers say they're "very satisfied" with their companies' marketing structures, according to a survey released today by the Association of National Advertisers.

Print Magazine of QR Codes – Tada Gets

(TrendHunter.com) A Japanese magazine called “Tada Gets” (things for free) started to put out issues composed almost entirely of QR codes. By scanning those codes, the reader can link up via cell phone to free ring tones, decorations, games, music, pictures and other kinds of content. The magazine’s approach to the p…

CARU to Report Inappropriate Marketing to MPAA

WASHINGTON (AdAge.com) — The ad industry's self-regulatory group today said it will inform the Motion Picture Association of America when it has found ads for PG-13 movies running in programming directed to kids under 12.