Hasta La Creative!

(TrendHunter.com) There are advice books, and then there’s this.

Just announced as the winner of the Oddest Book Title, ‘If You Want Closure in Your Relationship, Start With Your Legs’ was written by Big Boom, and is a self-help book written by a man to benefit women. Uh-uh. T

he author writes, “It’s a book, tha…

Newspapers might be struggling, but print, particularly when it’s glossy and bound, is still a desired, trusted source for information.

According to Ad Age, new research by MediaVest suggests that readers trust print more than the web in almost every area.

Print’s fashion and beauty coverage took the trust prize by the widest margin, outstripping readers who trust websites more by 24%. Print coverage of food and cooking was more trusted by a 7% margin; print entertainment news was more trusted by 5%.

The web beat print for trustworthiness in one area: health and wellness, where readers preferred digital sources such as WebMD by 3%.

“Print offers something very, very unique, specifically around trustworthiness and authoritativeness,” said David Shiffman, senior VP-connections research and analytics at MediaVest. “The personal experience people have with it is very different from what they’re looking for and getting in the digital world.”

(TrendHunter.com) All over the world people are participating in Earth Hour, committing to turning off their lights from 8 pm to 9 pm.

Although no cities in Germany have agreed to take public initiatives to join “Stunde der Erde”, after talking to relatives in Hamburg, I know the anticipation for the 60 minutes of d…

McKinney tells us what we already know, “most consumers know what to expect from real estate commercials—picket fences, manicured lawns and “sold” signs”. So instead, they created a new integrated campaign for Coldwell Banker that breaks through the “sea of sameness” and shows consumers the best of both worlds: easy to use online tools and experienced agents who can guide them through each step to home ownership. The agency uses the characters of the Founders Coldwell and Banker, who “have always been known for their pioneering spirit and passion to innovate. So don’t be surprised if you see them popping up at events and on popular social networking sites.”

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All the animals of the forest put aside their differences and gather in a clearing as they stop to stare in this Yamaha ad created by Mario Esposito and Christian Longhi of 1861 United in Milan Italy.

Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Vincenzo Gasbarro, Federico Ghiso
Art Director: Christian Longhi
Copywriter: Mario Esposito
Photographer: Winkler + Noah

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Louis Vuitton follows up the much talked about Gorbachev print ad from 2007 with yet another celebrity and their luggage. This time it’s the well-aged and well-preserved Keith Richards of The Rolling Stones. At least no one can do any talking about retouching the celebrity in this ad. 😉

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(TrendHunter.com) A toilet fit for a King or Queen.

Inspired by Dagobert, the last ruler of the 8th Century French Merovingian dynasty, the Herbeau Creations Dagobert Throne Toilet is a retro-looking piece of bathroom art.

It is constructed from ash wood and decorated with hand painted Moustier Polychrome designs. …

Walk into a new you.

Advertising Agency: Lins Advertising, Malaysia
Creative Director / Illustrator: Eugene Yap
Art Director: Eugene Yap, Yin Sau Lun
Copywriter: Brandon Jude

Colorblind kids can see color. They just don’t see the same colors we see.

Advertising Agency: JWT Kuwait
Executive Creative Director: Mazen Fayad
Associate Creative Director: Mark Makhoul
Art Director: Amin Abuhamzeh
Copywriter: Laila Algharabally
Photographer: Steve Kauzman
Retouching: Rotfilter

Bang the noise with foam ear plugs.

Advertising Agency: BUTTER.Berlin, Germany
Creative Directors: Michael Preuss, Timm Holm
Art Director: Björn v. Buchholtz
Copywriter: Till Grabsch
Photographers: Till Engels, Agnes Nowicki