Multi-Function Warming Gadgets – USB Mouse With Infrared Heater

(TrendHunter.com) If you suffer from frosty fingers, this is a gadget you need for sure! When plugged in, the mouse heats up to a toasty 40-45°C (104-113°F) which is beautiful for those times when you’ve got to rush onto your PC for an ultra speedy blog post or urgent email and don’t have time to heat up your digit…

Perfect Timing: Domino Interviews Spitzer’s Wife

Let's take a moment to appreciate the last softball interview Silda Wall Spitzer is going to have for a while: a video tour, for Domino magazine, of efforts to "green" the executive mansion in Albany.

Camera Sees Under Clothes – T5000 does Strip Search From 80 Feet Away

(TrendHunter.com) Oooh…cameras that see through clothes! Well it really can’t show anatomical details, so don’t get too excited. From a distance of up to 80 feet, the new cameras are capable of seeing things under your clothes that could be a security threat. The waves from any given material carry a distinctive si…

Don’t Get Chewed Up and Spit Out by Agency World


The advertising industry is a great white shark, always feasting, yet never satisfied. You had better get better if you want a career that lasts for more than a few years.

Vatican Makes Green Updates – Modern Day Sins Include Pollution

(TrendHunter.com) The Vatican has updated the list of sins to include modern day evils like environmental disregard. Today’s soul’s need to take bioethics into consideration if they want to live in purity and land themselves a spot in heaven.

“(Within bioethics) there are areas where we absolutely must denounce som…

Sony PlayStation Portable: Retry

Sony PlayStation Portable: Retry

Advertising School: Sir JJ Institute of Applied Art, Mumbai, India
Art Director: Pavel Roy
Photographer: Kaustubh Kamat

Alam Assayrat: Nightrider

Alam Assayrat: Nightrider

It’s none of that piston pumping ride of cars and stars. It’s more about the hours that bleed almost into morning. All I see is a four-lane highway in my rear view mirror that stretches back into nothingness. And it’s all mine. I guess it’s true; things do look better in the dark.
It’s all about the ride.

Advertising Agency: JWT Kuwait
Executive Creative Director: Mazen Fayad
Art Director: Johnny Boulos
Copywriter: Laila Al-Gharabally

Alam Assayrat: Speed Demon

Alam Assayrat: Speed Demon

It doesn’t matter if she looks good. What matters is would she turn asphalt to hot tar? Would she outshift and outlaunch the other ladies in line? Does she have heart and chutzpah? And how fast can I really make her go? My girl isn’t a looker, but she sure is the best killer in town.
It’s all about the drive.

Advertising Agency: JWT Kuwait
Executive Creative Director: Mazen Fayad
Art Director: Johnny Boulos
Copywriter: Laila Al-Gharabally

Alam Assayrat: Joyrider

Alam Assayrat: Joyrider

It wasn’t about sneaking it out for a quiet ride around the block. It was us proving that we were men enough to escape into our fantasies of owning control, movement and freedom and not giving a flyin’ hoot about what might follow.
It’s all about the drive.

Advertising Agency: JWT Kuwait
Executive Creative Director: Mazen Fayad
Art Director: Johnny Boulos
Copywriter: Laila Al-Gharabally

Mobile With Transparent Screen – Microsoft LucidTouch (VIDEO)

(TrendHunter.com) The LucidTouch is a new mobile concept launched by Microsoft and Mitsubishi that gives the end user the ability to control the devise by touching its see-through back; users can choose to manipulate objects by touching a sensor pad on the back of the device which allows them to resize images and tex…

Lisheng Stereo: Pavarotti

Lisheng Stereo: Pavarotti

The true sound appears again.

Advertising Agency: No.7, Beijing, China
Published: January 2008

Lisheng Stereo: Elvis

Lisheng Stereo: Elvis

The true sound appears again.

Advertising Agency: No.7, Beijing, China
Published: January 2008

What Will Media Buying Look Like in 10 Years?


ORLANDO, Fla. (AdAge.com) — In a fragmented media landscape, content matters more than ever, said Jim Poh, VP-director of creative content distribution for Crispin, Porter & Bogusky.

Music Video Shopping – GET Interactive Ad Venture Tech (VIDEO)

(TrendHunter.com) Have you ever watched a music video and thought, “OMG, I love Nellie Furtado’s shirt… I want that!” Or, “Wow, Fergie has some crazy eye liner, I wonder where I can get that?” or “I want the cell phone Kanye West has too!” or the desire for any product in the clip? If yes, then you’ll love the fact…

Virals Are So 2007

Increasingly, branded utility is the big topic of the day.

Brian Morrissey of Adweek is on it and so are members of the digerati.

Here’s what Jeff Benjamin, interactive cd at Crispin has to say:

Rather than craft a one-off Web site, advertisers want to build brand loyalty by providing utilities that both improve people’s lives in some small way — even if it’s simply a tool for customizing pizza — and directly pad corporate bottom lines.

“The new ‘viral’ is going to be a business solution for clients.”

Morrissey also speaks to several other people in agreement with this line of thinking.

It’s worth a close read.

If Naivete Keeps You Young, Evian Corners the Market

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Because convincing people to pay more for water in ultra-fancy packages never gets old, Evian Canada is re-launching its brumisateur facial spray this April. And at $10 per bottle, we’re sure they’ll call it a bargain.

Ultimate USB Adapter Cable – Plug It (VIDEO)

(TrendHunter.com) With most gadgets these days needing a USB connection for charging or transferring data, USB adapter cables are an essential part of our everyday life. Plug It provides an ultra compact and stylish design that can be conveniently attached to your keyrchain. The mini USB version allows it to connect…

Sarah Chalke Sports Hanes, Fights Wedgie Epidemic

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Wanna see Sarah Chalke of Scrubs try shaking out a wedgie in public? Click on “See Sarah Shake It” at WedgieFree.com. Superfluous body-bends and orgasm faces come stock.

ANONYMOUS Introduces Walkman Slider to the Daisy Cutter

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This is kind of quirky. To promote AT&T’s Walkman Slider, BBDO/NY and production company ANONYMOUS tried building an association between fireworks and the phone’s blinky lights and slidiness.

PETA Porn

Since Steve Hall is busy attending panels and such at South By, I thought I’d offer up a post in his honor.

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In PETA’s latest bid to arouse interest in the many sexy alternatives to leather, adult film icon Jenna Jameson — donning a black wig and pleather bikini — evokes screen siren Bettie Page in a sin-tastic and pro-synthetic new PETA ad called “Pleather Yourself: Discover the Pleasure of Pleather.” Jameson recently unveiled the new campaign — shot by top celebrity photographer Gavin Bond — as part of Los Angeles Fashion Week.

“I’ve worn a lot of pleather in my life,” says Jameson. “Anybody who knows me knows that I’ve kind of lived half my life in it. I love the idea of having choices outside of leather. The outfit that I’m wearing in the ad is so sexy that I suggest if people want to have a better time in the bedroom — then please explore the pleather side.”