Links for 2008-03-10 [del.icio.us]

Hulu.com to Go Live This Week


NEW YORK (AdAge.com) — News Corp. and NBC Universal plan to make Hulu.com, the online video-sharing site they have been testing for months, available to the general public as of March 12.

Clinton’s ‘3 AM’ Poster Girl is an Obama Supporter. Oops.

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Over a week ago, Hillary Clinton launched this ad that starts, “It’s three AM and your children are safe and asleep. But there’s a phone in the White House and it’s ringing.” The ad asks who you want to pick up the phone and protect your kids — somebody with experience, or somebody without.

All About… Celebrity endorsements

Shelling out big bucks is no guarantee of success.

Draft Earns Facebook Pariah Status

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Agency Spy (via George Parker) just clued us in on the newest of the Facebook hater groups, Fuck Howard Draft!

Live Issue… Government initative puts brakes on Thai TV duopoly

The fallout from the closure of Thai national broadcaster TiTV took yet another twist last month as Thai Premier Samak Sundaravej made fresh suggestions to set up a new independent TV station.

Profile… Ready to tell the Naked truth to clients in Asia

Mat Baxter wants to take a candid approach to advising brands in Asia – but are they ready to hear it?

Profile… Innovative streak sees Lee buck Taiwan trends

Vicky Lee introduced the Breakfast Card in Taiwan, now one of McDonald’s biggest successes in the market.

Brand Health Check… HSBC Direct faltering on poor brand recognition

HSBC’s launch of its online mass market consumer banking proposition, HSBC Direct, has received a mixed reception.

Live Issue… Brands literally turning green to jump on bandwagon

It may be too late, however, especially if ‘going green’ simply means literally adopting the colour.

Live Issue… Specialists flock to Asia’s ‘gold rush’

Luxury brand consultancies are springing up as big labels flood into the region.

Goodby, Silverstein Fobs Scented Candle Account Off to UGC

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For the Mercury Radio Awards, Goodby, Silverstein + Partners (SF) put together MakeRadio.org, where you (yes, YOU!) can put together a radio ad for Riccardi Scented Candles in exchange for the opportunity to win a Mini-Mercury Award in May.

BRAND BIBLES – WRITING THE NEW TESTAMENT

A while back some clever strategist looking for another way to afford another beach house, conceived the idea of creating a special little book for a brand. The book would treat the brand like a person; give it a personality, a social standing, a few colours that it clothes itself in and a few key […]

Digitas adds staff

HONG KONG – Digitas has continued its global alignment with Publicis’s management structure by naming Ophelia Leung vice president, director, delivery management Greater China operations for the Prodigious wing of the company.

TVB drama links with Malaysia’s Astro

HONG KONG – TVB is extending its successful and exuberant game ‘Super Trio Supreme’ from its crossover with artists in Japan and Taiwan to a new collaboration with Astro TV in Malaysia.

Levi’s: Audience

Levi's: Audience

Originals never fit.

Advertising Agency: BBH, London, UK
Creatives: Simon Veksner, Nick Allsop
Photographer: Joseph Rodriguez
Via: I believe in adv

Levi’s: Firing squad

Levi's: Firing squad

Originals never fit.

Advertising Agency: BBH, London, UK
Creatives: Simon Veksner, Nick Allsop
Photographer: Joseph Rodriguez
Via: I believe in adv

Levi’s: Prison guard

Levi's: Prison guard

Originals never fit.

Advertising Agency: BBH, London, UK
Creatives: Simon Veksner, Nick Allsop
Photographer: Joseph Rodriguez
Via: I believe in adv

Levi’s: Cheerleaders

Levi's: Cheerleaders

Originals never fit.

Advertising Agency: BBH, London, UK
Creatives: Simon Veksner, Nick Allsop
Photographer: Joseph Rodriguez
Via: I believe in adv

Levi’s: Cops

Levi's: Cops

Originals never fit.

Advertising Agency: BBH, London, UK
Creatives: Simon Veksner, Nick Allsop
Photographer: Joseph Rodriguez
Via: I believe in adv