AOL Can Play That Game

According to Associated Press, AOL is paying $850 million for an online hangout popular in Europe.

Bebo is one of the largest social networks in Britain, is ranked No. 1 in Ireland and New Zealand and has a global membership of more than 40 million. In the United States, however, it ranks third behind MySpace and Facebook.

Ron Grant, AOL’s president and chief operating officer, said the deal should help AOL expand internationally and Bebo grow in the United States. The all-cash deal, expected to close in a month, also should give AOL an engaged audience from which it can generate additional advertising revenue.

Yes, but the engagement factor isn’t with advertising, it’s with one’s friends.

Puffin relaunches website to appeal to young readers

LONDON – Puffin Books has relaunched its website with a new design that will highlight children’s favourite characters ranging from Artemis Fowl to Angelina Ballerina.

ITV.com secures online F1 rights

LONDON – ITV has secured rights to show the upcoming Formula One season online at itv.com, ahead of the new season that begins this weekend.

Male bonding and bouffants with Absolut

If it’s true that Absolut commissioned this short film with only the caveat that it mention the product, then it’s amazing they got off so easy. Avant garde comedians Zach Galifianakis, Tim Heidecker and Eric Wareheim have churned out a nice bit of surrealist cinema with little more than wigs, wicker and a too-hot hot tub. You can already hear several of the one-liners catching on, but I think it’s hard to beat the ultimate product-placement setup line: “What is this, ice?” Hat tip to anniemal on Twitter.

—Posted by David Griner

Blaupunkt: Bass

Blaupunkt: Bass

Deep bass. No matter how hard you play it.

Advertising Agency: Jung von Matt / Elbe, Germany
Creative Directors: Sascha Hanke, Timm Hanebeck
Copywriter: Sascha Hanke
Art Director: Patrik Hartmann
Illustrators: Mathieu Mazzotti Colombo, Moritz Grub

Blaupunkt: High

Blaupunkt: High

Clear highs. No matter how hard you play it.

Advertising Agency: Jung von Matt / Elbe, Germany
Creative Directors: Sascha Hanke, Timm Hanebeck
Copywriter: Sascha Hanke
Art Director: Patrik Hartmann
Illustrators: Mathieu Mazzotti Colombo, Moritz Grub

Last call for TV planning awards entries

LONDON -The deadline for submissions to the Thinkbox TV Planning Awards is approaching, with entrants being given until this Friday (14 March) to lodge applications.

Forth Jardim Fertilizer: Plant

Forth Jardim Fertilizer: Plant

Advertising Agency: Dez Brasil, São Paulo, Brazil
Art Director / Copywriter: Rodrigo Cabello
Photographer: Rafael Costa
Published: February 2008

Adjustable Wii Platform – Electric Up and Down Big TV Stand

(TrendHunter.com) Playing Nintendo Wii is more enjoyable when you’re standing up swinging and poking the remote. That’s why a Tokyo firm, Thanko, came up with an expensive, adjustable TV platform, the Electric Up and Down Big TV Stand. It has a built-in wired controller for pumping TV screen vertically up to 130 cm…

Tool Time Artistry – Craftsman Skeleton (GALLERY)

(TrendHunter.com) Some people are so artistic. I never would have seen a skeleton just looking at all the tools in our garage. But there it is, the vision of Y&R;Chicago advertising agency.

This visual campaign gives a whole new meaning to their ad logo “There’s a Craftsman in all of us.” They have a Craftman org…

Nike’s Better Is Better Than Under Armour’s Better


Poor Under Armour. You have stock-price issues when you announce you're buying a spot in this year's Super Bowl. Many wonder if it was the right thing to do. The problem is, from a marketing standpoint, the reason many may have worried about you blowing your ad budget on a Super Bowl spot is, frankly, who are you kidding?

Clothless Fashion Ads – A & F’s Gilly Hicks Nudevertising

(TrendHunter.com) Even after all the flack they’ve received for their controversial nudevertising, Abercrombie & Fitch isn’t backing away from using skin to sell clothes.

Their Gilly Hicks lingerie stores have a topless young thing frolicking on the beach in a web video. If customers are offended by such advertisin…

Eurosport exec Grahame joins MoMedia

LONDON – Digital entertainment firm MoMedia International has hired former Eurosport executive Alex Grahame as head of its EMEA region.

Jenna Jameson Wants Us to Pleather Ourselves

jenna_jameson_peta_pleather.jpg

If there’s any one company that’s milking (yes, they did that too) the whole sex sells thing, it’s PETA. With so many of their campaigns using sex as its primary means of attracting attention, one m

Small Space Living Wall Decals – Can’t Have It, Stick It (GALLERY)

(TrendHunter.com) In our material world, surely there are a lot of things you wish you had, but can’t afford, or perhaps don’t have room for in your home. To solve that problem, there’s the *can’t have it? stick it* decals, a collection of stickers for your wall that resemble luxury goods, large pieces of furniture a…

Washington Post Says A F#@K Will Brighten Your Day

wapo_flick_brighten.jpg

There’s an entire generation of people out there who have no idea what the terms “above the fold” and “below the fold” mean.

Spitzer missed signs for Responsibility Road

A commercial from Eliot Spitzer’s 2006 campaign for New York governor. If only Spitzer had gone to the same elementary school as his running mate, David Paterson.

—Posted by Tim Nudd

Harrods launches £30 Poulet et Champignon Pot Noodle

LONDON – Pot Noodle, the Unilever instant noodle brand that once marketed itself as the ‘Slag of All Snacks’, has formed an unlikely partnership with Harrods.

Rotating iPod Speakers – 5th Gen iPod Accessory (GALLERY)

(TrendHunter.com) Not available until the end of March, these Rotating speakers are for 5th generation iPod users. The lithium battery will give you 8 hours of continuous music. Not too shabby.

City plays with Qashqai in new Nissan spot

Here’s the new TBWA spot for the Nissan Qashqai, in which buildings in Buenos Aires come to life and play with the vehicle like it’s a toy. The followup to the lauded “Skateboarder” spot was filmed over an eight-day period with a crew of 170. Nissan’s Jean-Pierre Diernaz says the shoot was “without a doubt the most difficult and ambitious production ever for Nissan.” See a making-of video here.

—Posted by Tim Nudd