Inflated Dresses – Jak & Jill and Berardi’s Airy Fashion (GALLERY)

(TrendHunter.com) These designers aren’t trying to blow anything up your skirts… well, actually, yes they are. If you want these creations by Jak & Jill and Berardi, then you have to find a strong up draft – like a subway grate – to make them look best. Heading to a fancy soiree? Then make sure you hang around the …

6th Minority Report Interface Attempt – CeBIT 2008 (VIDEO)

(TrendHunter.com) It’s not the first interface and won’t be the last of course, but this one allows for moving, resizing and flipping without having to use gloves or headgear.

According to Donald Melanson at engadget, “It seems that everyone is working on new interfaces. Using thought, gestures or real objects. Th…

New Business Rankings: 14 March 2008

Hotline: AKQA creates new viral for Pot Noodle

AKQA has created a new viral for Pot Noodle, spoofing the Guinness “tipping point” campaign, but using cigarette packets, mobile phones, a wheelchair and supermarket trolleys in a domino-style cascade across a gritty council estate. To view the ad, go to www.brandrepublic.com/campaign.

Hotline: Isobar strengthens senior management

Isobar has strengthened its senior management with two internal promotions. David Pullan, the president of Aegis Service Solutions, has added the role of president of Isobar global client management to his responsibilities. Ralph Folz, the founder of Molecular, which was acquired by Isobar, becomes the chief operating officer.

Hotline: Match.com appoints Initiative

Match.com, the dating website, has appointed Initiative to handle its £4 million media planning and buying business. The account was previously handled by the OMD agency M2M. Monkey Communications will continue to work for Match.com on a communications planning consultancy basis.

Hotline: Appointment at BJL

Billy Mawhinney, the former creative director at Leo Burnett, is joining Manchester’s BJL as the creative director. As well as running the agency’s creative department, he will take a place on the board. Before Burnett, Mawhinney worked at JWT, Euro RSCG, Faulds, CDP and Bartle Bogle Hegarty.

Hotline: Nokia moves retail marketing account into RMG

Nokia is moving its retail marketing account out of Haygarth Group and into RMG as part of the brand’s global realignment into JWT. RMG is understood to be in TUPE negotiations with some of Haygarth’s staff about moving with the business.

Hotline: The Home Office looks for agency to develop campaign

The Home Office is looking for an agency to develop a multi-million-pound integrated campaign to promote the Government’s ID cards as part of its National Identity scheme. The campaign will run across press and radio.

Hotline: Appointment at Beattie McGuinness Bungay

Beattie McGuinness Bungay has hired Alison Lomax from Agency Republic as the client services director across its digital business. Lomax, who was previously the media operations director at Agency Republic, will oversee the digital output of all BMB’s clients.

Hotline: Appointment at Hurrell Moseley Dawson & Grimmer

Hurrell Moseley Dawson & Grimmer has appointed Sarah Allen from DDB as its head of creative services. Before DDB, she was the head of creative services at Publicis and has previously held roles at Mother and Wieden & Kennedy Amsterdam.

Hotline: New Soho production company – Spank

Karen Cunningham, the founder of Pink Films, and John Golley, a former producer of Red Bee Media, have created a new Soho production company called Spank. Pink Films will be rolled into the new venture, and Cunningham will become a full-time commercials director.

Viral Urban Graffiti – GTA IV NYC Wall Murals

Grand Theft Auto IV has come up with a really creative campaign to market their latest game. GTA hired counterculture artists to create elaborate graffiti wall murals all around New York City.

The images are scattered from China Town to Harlem, so those in the NYC area can head down and check it o…

Scream TV: Comfeze

Scream TV: Comfeze

Advertising Agency: Zig, Toronto
Creative Directors: Stephen Leps, Aaron Starkman, Martin Beauvais
Copywriter: Aaron Starkman
Art Director: Stephen Leps
Agency Producer: Sharon Nelson
Planner: Lynn Sivec
Project Manager: Sheri Hachey
Production Company: Radke Film Group
Director: Craig Brownrigg
Executive Producer: Scott Mackenzie
Line Producer: Ken Eggett
Director of Photography: Glen Keenan
Editor and Company:: John Evans, Panic & Bob, Toronto
Online: Panic & Bob, Toronto
Music and Sound Design: Ted Rosnick, Rosnick McKinnon Webster, Toronto

HP’s CMO Hints at Upcoming Marketing Plans

SAN FRANCISCO (AdAge.com) — Hewlett-Packard's new chief marketing officer has begun to make his mark on the agency lineup handling the $1 billion-plus global brand.

3D LCD Table Menu – TEC Tobidasu Menu (GALLERY)

(TrendHunter.com) We’ve seen a variety of futuristic dining approaches, like Baggers, the waiterless restaurant in Germany, and now we see the TEC-designed pop-up Tobidasu Menu built into restaurant tables.

Customers sitting at the table needn’t interact with servers, saving the restaurants money and eliminating co…

Link Lust: Modernista! siteless site and moustaches

Modernista! no longer has a site, just a clever way of redirecting the visitor, so they’re using what everyone else said about Modernista! on the web as their site instead of wasting time building their own. (Hmm, I wonder if this mention will make our site end up as part of Modernista!’s site… Time will tell). What do you think about that kids? Humble? Pretentious? Clever way of getting rid of their big old server and replacing it with someones iPhone? Kidding. Hat Tip Brandon Barr with the ever growing beard.

Speaking of sexy facial hair, moustache me is one of those places that encourages you to mess with advertising which is taking over the pubic space. They reckon it’ll be fun if we all carried pre-printed moustaches to stick on all those smiling models everywhere. Stickers, yeah. “What that ad needs is a good moustaching”. Seen it before, except these guys print special stickers that’ll cost you three bucks or more.

That’s all for today folks, sorry I didn’t have time to post anything but there was a fun (work) booklaunch today. At least I have a good reason for going MIA, I had lunch with whatshisname Husk Mit Navn. And now, I must sleep. Night! 😉

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Eco Friendly Cleaning – Method

I’ve been using Method’s line of environmentally friendly cleaning products for about two years now, and never really considered how cutting edge the company really is, both in the product and the company’s branding. They line, which also includes body care items, is biodegradable, all natural and c…

Dyrup Paints: Orange color

Dyrup Paints: Orange color

Colors from nature

Advertising Agency: IMPACT/BBDO Jeddah, Kingdom of Saudi Arabia
Creative Director: Walid Kanaan
Copywriters: Noelle Nafache
Art Directors / Photographer: Mario Daou
Published: February 2008

Dyrup Paints: Melon color

Dyrup Paints: Melon color

Colors from nature

Advertising Agency: IMPACT/BBDO Jeddah, Kingdom of Saudi Arabia
Creative Director: Walid Kanaan
Copywriters: Noelle Nafache
Art Directors / Photographer: Mario Daou
Published: February 2008