Hasta La Creative!

Wii’ll not forget.
Relive all vintage games with Virtual Console.

Advertising Agency: Leo Burnett, Milan, Italy
Creative Directors: Enrico Dorizza, Sergio Rodriguez
Art Director / Photographer: Francesco Epifani
Copywriter: Davide Rossi
Released: April 2007

Advertising Agency: RPA, Santa Monica, USA
Creative Directors: David Smith, Joe Baratelli
Art Director: Nathan Crow
Copywriter: Eric Helin
Illustrator: Eric Mueller
Published: January 2008

Advertising Agency: RPA, Santa Monica, USA
Creative Directors: David Smith, Joe Baratelli
Art Director: Nathan Crow
Copywriter: Eric Helin
Illustrator: Eric Mueller
Published: January 2008

Audi goes to the sea.
For the first time, Audi takes part in the sailing class TP52 with its own boat.

Advertising Agency: DDB Milan, Italy
Creative Director: Vicky Gitto
Art Director: Francesco Fallisi
Copywriter: Michelangelo Cianciosi
Photographer: Paolo Franco
Postproduction: Martinrainone
Published: February 2008

(TrendHunter.com) As far as unique houses go, this one is pretty up there. The Nautilus House is designed as a snail shell by architects at Senosiain Arquitectos for a Mexico City young couple with two children who, after living in a conventional home, wanted to change to one integrated with nature.

The abode takes…

Widgets are big business. A recent report on Techcruch showed that 81% of the US web audience were exposed to a widget. While I doubt their metrics the fact is widgets are generating a stack load of impressions and it’s all unpaid media and most times in content or prominent positions. No one complains about “Widget blindness”.

Gigya and Clearspring are two new companies that both offer the widget creator a simple one click way of embedding your widget on the huge variety of social network sites out there. It’s the “build once” mentality and then let these companies worry about the implementation hassles. So you create your widget, add their code and then you’re ready to roll. It auto creates the jpegs for iGoogle and Facebook, users can login to many of the networks form the widget and post without leaving the site. It even imports their email contacts to make sending an email simple.

We’ve used Gigya for a little over 2 weeks now and have found it an invaluable tool.

You can also use Gigya custom reports as a replacement for Mochibot tracking (although Mochibot provides more detailed info for what we need.)

Gigya also allows you to fully style the format of the buttons and size. Although I prefer to keep it generic.

Here’s what the reports and interface for Giya looks like

Clearspring’s “Launchpad” tool looks similar and I’d say it’s worth checking out both.

Clearspring offers a page based way of embedding the Widget and also an in WIdget version. These don’t seem to have an option to style the look and feel though.

So if you’re still using a simple Youtube style of embed code text field in your widgets then do yourself a favor and check out Gigya and Clearspring.

What about poor old paid media?
Both companies will be in a position to offer ad serving through the widgets. While the better way to go is to create a branded widget that actually enhances the user’s experience there will always be money to be made from paid media. Revenue share is one way to greeze

I find it funny that both companies present themselves in a similar fashion. Way to differentiate yourselves.

Widgets Smidgets:
If Widget’s aren’t your thing but you like this idea of a one click solution for the myriad of social networks out there check out.

Addthis.com: Let’s you put one button on your site instead of the 20+ you need to hit Digg, Del.icio.us, Redit etc etc

Flux.com: A way to have your content shared across users Myspace blog, Facebook accounts etc etc

(TrendHunter.com) An awesome new experience might just be your next escalator ride, that is if Juice Salon is advertising in your mall.

While you’re standing there looking down at the moving stairs five minutes after you’ve gotten off, passersby will understand your awe struck behavior when they see this nifty cre…

I like both of these. I’ve wanted to rumble with a bear suit guy for a while now. I’ll live vicariously through this vid.

This one ends up looking like Amy Whitehouse in the end.

(TrendHunter.com) While at first glance this may look like an angry animal rights activist protesting fur on the runway, this is actually a model from Vivienne Westwood’s Fall 2008 show.

Part of the British designer’s collection shown at London Fashion Week included a model in tattered black tights with what looked…

(TrendHunter.com) The Air Poo is a huge Poonovation when it comes to comfort style and functionality of a toilet. It sports a Macbook Air docking station that allows to comfortably get work done while taking care of other business, and allows you to store the Macbook in the toilet tank to recharge. As well a built in…