Hasta La Creative!

GSD&M Idea City has recruited and entrusted their top creative post to industry powerhouse Mark Taylor.

Taylor comes to GSD&M Idea City from Crispin Porter + Bogusky where his work as creative director won wide critical acclaim. His accomplishments include the re-creation of the King and the interactive-sensation Subservient Chicken for Burger King, the launch of the MINI, and work for Miller Highlife, Nike and VW among many others.

“I’ve always admired the entrepreneurial and innovative spirit behind an agency that has made such a mark so far from Madison Avenue,” said Taylor. “They’re mavericks and have built their agency by adding value as true business partners with their clients.”

[via Marketwire]

In the
spirit of SuperAdFreak, our annual Super Bowl blog, we’ve launched OscarFreak,
where we’ve been method-blogging all week in the Daniel Day Lewis tradition, leading up to the Academy Awards. On Sunday night itself, we have a special evening planned: another live
chat, similar to what we did during the Super Bowl, in
which a group of industry creatives and Adweek editors will discuss the
ads, and whatever else strikes their fancy, in real time. So, please join us on Sunday for all the Oscar-advertising analysis you can handle.

—Posted by Tim Nudd

Advertising Agency: Publicis Helsinki, Finland
Executive Creative Director: Anthony Wolch
Art Director: Mikko Tikander
Copywriter: Suvi Lähde
Senior Production Art Director: Marcus Merkl
Photographer: Justus Järnefelt
Graphic Design: Tommi Turkulainen
Published: November 2007

Advertising Agency: Publicis Helsinki, Finland
Executive Creative Director: Anthony Wolch
Art Director: Mikko Tikander
Copywriter: Suvi Lähde
Senior Production Art Director: Marcus Merkl
Photographer: Justus Järnefelt
Graphic Design: Tommi Turkulainen
Published: November 2007

(TrendHunter.com) Deep, plunging necklines are stunning, yet they’re a look many women aren’t comfortable pulling off. A perfect solution are skin coloured turtle necks, as seen at Missoni at Milan Fashion Week.

Paired with a turquoise and brown floral gown which plummeted at the cleavage, the neutral toned sweater…

The place where sport starts.

Advertising Agency: GMASCO Marketing Communications, Dubai, UAE
Art Director: Kiran Rao
Copywriter: Kumar Ganesan
Illustrator: Kruti Soni
Photographer: Nadir Bilgrami
Published: November 2007

OK, we get that Elvis merchandise is still hot, but Keith Ledger action figure? Yes, with the family’s blessing, Ledger as The Joker in The Dark Knight, will be marketed by Mattel. Two versions of the doll will be on the shelves. One with a rocket launcher and one with a knife. Ledger died from and …

Microsoft recently published some interesting survey results regarding teens and their comprehension of intellectual property. The general summary is that teens aren’t very familiar with intellectual property rights, with 49% of those surveyed saying they were “not familiar with the rules and guidelines for downloading images, literature, music, movies and software from the Internet.” In short, kids don’t know much about the rules governing intellectual property and don’t think of downloading as stealing.

So of course, Microsoft has a solution to the problem: MYBYTES.com. It’s an interesting yet somewhat chaotic site that contains a “music mixer” that is actually fairly fun to play with, “on the street interviews” with teens which show they know nothing about intellectual property, and “viewpoints” where artists and professionals share their thoughts. An interesting idea for a site, but it doesn’t really teach all that much, and fails to really tell teens what they should be learning. Not to mention the lack of discussion about fair use, Creative Commons, and other licensings. Certainly interesting to see the issues tackled in website form, targeted at teens. Whether or not it makes any impact in the long run is a whole ‘nother story.

The place where sport starts.

Advertising Agency: GMASCO Marketing Communications, Dubai, UAE
Art Director: Kiran Rao
Copywriter: Kumar Ganesan
Illustrator: Kruti Soni
Photographer: Nadir Bilgrami
Published: November 2007

NEW YORK (AdAge.com) — NBC promises big changes to the upfront sales process, TV's annual ritual of wooing advertisers and getting them to commit a large chunk of their yearly marketing budgets to the networks. But like any other process mired in tradition, some of the rules can be hard to ignore.