Hasta La Creative!

LONDON – Dell has appointed Wunderman Interactive to handle its global digital advertising account as part of an ongoing consolidation of its £2.3bn marketing activity.

Since the first car radio in 1929 straight through the ghost-riding hyphy scene more recently, cars and music have been constant companions. Now, with a co-promotion deal with Avis, digital retailer eMusic is hoping to control the stereo on your next road trip.

LONDON – Coors Brewers is extending its relationship with Experian and will use its Fusion system to centrally plan, create and manage brand marketing campaigns aimed at the members of its Carling, Coors and Grolsch websites.

LONDON – Internet traffic from the UK to Polish language and community websites has increased ninefold over the last two years, according to research revealed today by online measurement service Hitwise.

LONDON – Leo Burnett Milan has won the $20m (£10.3m) global Clearblue Easy creative account, following a competitive review.

LONDON – Alison Wright, the chief marketing officer of the merged Egg and Citi UK consumer business, is leaving the company without a job to go to.

According to Adweek, Ogilvy & Mather’s branded entertainment group is supporting Kraft’s Tassimo hot beverage system with…wait for it…webisodes and a consumer-generated contest.

“Creating original, entertaining content gives Tassimo both cultural currency and permission for further conversations with consumers,” said Joseph Frydl, director of Ogilvy’s branded content and entertainment group. “Purely interruptive marketing simply cannot accomplish that.”

He said each episode has a “Tassimo moment,” a sort of wink to the camera acknowledging to the audience that the Webisodes are a marketing tool. “We’re not going to pretend this isn’t marketing, but we’re going to have some fun with it along the way, and that’s really the spirit of how we handled the integration.”

LONDON – The ABC will tomorrow publish a new, monthly multi-platform report that will bring together print circulation and online unique user data in a single report.

LONDON – Saatchi & Saatchi London has hired Michael Rebelo, chief executive of the agency’s Singapore office, as its new managing director.

Cultivator’s billboards for the Denver Rescue Mission perform a difficult feat. Without resorting to crass sentimentality, they put a face (143 faces, actually) on homelessness, and cleverly illustrate that the problem won’t go away until these people have places to live. The faces of actual Denver-area homeless people initially form the word “Homeless” on the billboards. As weeks go by, the portraits will be removed, and the word “Home” will appear. It’s part of the mission’s $12.5 million capital drive. Are you reaching for your checkbook? What do they have to do, spell it out for you?

—Posted by David Gianatasio