Hasta La Creative!

(TrendHunter.com) No longer to you have to choose between a Person Water Craft (PWC) and a boat. Now you can have both! Designed with a Yamaha Wave Runner in mind, the Waveboat allows you to dock your PWC into its center, lock it in, and in 60 seconds you have a jet boat! The Waveboat will be on the market in March a…

I applaud the Parents Television Council’s call for advertisers to boycott KateModern. Who knew this Internet-based “teen soap” was so violent? From Mediaweek: “The main character in the show works for the police as a blood spatter expert, who has channeled his desire to kill by secretly targeting only criminals.” Whoa. Makes Gossip Girl look tame. Also, there seems to be gender confusion: “The main character … channeled his desire”? And the show’s about someone named Kate? Like I said, kids need … oh sorry, I got a couple of stories mixed up. The PTC actually wants to boycott CBS’s Dexter. There’s blood spattering, which is why they’re peeved. But the character apparently has no issues with being a guy, which is a relief. KateModern just signed up a new advertiser. Might as well boycott it anyway. It’s really stupid. Not that I watch. Much. And the kids need protection, especially where protection is concerned. Just ask the PTC!

—Posted by David Gianatasio

Which American cities exude the healthiest aura? Cooking Light magazine has issued a top 20 list, based on criteria that range from the availability of organic cuisine to the locals’ propensity for exercise. (CNN.com posted the magazine’s write-up.) It’s unsurprising that outdoorsy, local-food-conscious cities like Seattle and Portland, Ore., are atop the list. But who’d have thought Milwaukee, with its beer-and-bratwurst image, would crack the top 10? (It’s No. 8.) Likewise Philadelphia (No. 9), with its cheese-steak sandwiches and doughy pretzels (and cream cheese!). One senses the magazine straining to fill out the list when it salutes Kansas City, at No. 20, for having “the purest water supply of any major city in the country.”

—Posted by Mark Dolliver

Advertising Agency: People ‘n Rich – H, Kuala Lumpur, Malaysia
Creative Director / Copywriter: Georgina Fernandez
Art Director: Bryan Wong
Photographer: Tay, Earth Studio
Published: 2007

LONDON – A social and academic networking site, designed solely for university students in the UK, called Studyvox, is aiming to challenge generic sites like Facebook and MySpace when it launches today.

LONDON – The BBC came under fire from the Ministry of Defence today for a ‘Panorama’ that claims British troops murdered six Iraqi civilians, despite troops already being cleared by two investigations.

New skin.

Advertising Agency: Y&R Portugal
Creative Directors: Pedro Ferreira, Judite Mota
Art Director: Pedro Ferreira
Copywriter: Judite Mota
Illustrators: Benedita Feijó, Michael Andersen
Photographer: Imagination
Published: February 2008

New skin.

Advertising Agency: Y&R Portugal
Creative Directors: Pedro Ferreira, Judite Mota
Art Director: Pedro Ferreira
Copywriter: Judite Mota
Illustrators: Benedita Feijó, Michael Andersen
Photographer: Imagination
Published: February 2008

LONDON – McVitie’s Penguin biscuit brand has launched a on-pack promotion with WWF to encourage sponsorship of Antarctica’s Emperor penguin.

Stain removal pen.

Advertising Agency: Saatchi & Saatchi Brussels, Belgium
Creative Director: Jan Teulingkx
Art Director: Didier Vanden Brande
Copywriter: Damien Veys
Photographer: Christophe Gilbert
Published: January 2008