Hasta La Creative!

The International Rugby Board (IRB) is hoping to capitalise on the success of last autumn’s Rugby World Cup with a new PR drive. The Dublin-based world governing body for rugby has appointed sports agency Vero Communications to advise the IRB on its strategy to spread the game’s global popularity. Vero will also attempt to get rugby reinstated into the Olympic Games. ‘Rugby is experiencing international growth but it is important we don’t stand still,’ said IRB head of comms Greg Thomas. ‘Olympic inclusion is an important element for the game’s future as we seek to develop in global markets.’

Iconic London toy store Hamleys has handed out its first retained PR account, as it rolls out a global store expansion programme.

Lobbying agency Lexington Communications has confirmed it is working for the biotech body at the centre of a front-page GM foods expose in The Guardian newspaper.

(TrendHunter.com) To promote his latest movie, Semi-Pro, Will Ferrell dressed up as his character, Jackie Moon to create this viral campaign which is disturbing, yet a tactic his fans will find hilarious. The movie doesn’t hit theaters until February 29, but already it’s created quite a buzz. The trailer is embedded …

(TrendHunter.com) Around the streets of Portugal, the inside lids of garbage cans have been adorned with stickers bearing images of a tired looking, older homeless man. Accompanying the image is a tag line that reads, “Help. So that no one has to come here for food.”

This guerrilla marketing campaign for Vitae Shelt…

(TrendHunter.com) (Warning: partial nudity)

The photoshoot in which Lindsay Lohan re-enacted Marilyn Monroe’s 1962 shoot “The Last Sitting” was one of the best thing ever to happen to New York Magazine.

Lohan, who got completely naked, got paid NOTHING to do the shoot. On the first day the photos were up, NY Mag’…

(TrendHunter.com) After all the star gazing at London Fashion Week, of course you know gunmetal grey is the hottest new nail colour (pair it with your 80’s neon accessories and dip dyed tshirts). But did you know you could get a bottle of Lippmann’s ‘Hit Me With Your Best Shot’ dark grey varnish designed with Rock a…

Have you seen Denny’s new ad with Tony Sirico, channeling his Sopranos persona Paulie “Walnuts,” paying for a fast food breakfast with phony money?

So, how would you rate that ad on a scale of 1 – 10? More importantly, what criteria did you use to arrive at your decision?

I have my own list, but I’m really interested in what you all in the industry use. And let’s not play the ROI card. Someone had to evaluate it and approve it prior to seeing the results. How’d they go about it? What was their thought process?

NEW YORK (AdAge.com) — Variety, that showbiz bible known for writing in its own slanguage, is up for grabs. Reed Elsevier wants someone else to take over the responsibility of providing the coin, or financing, for the unit that brings in roughly $1.8 billion in revenue.

(TrendHunter.com) Frances Bean Cobain, the 15 years old daughter of Courtney Love and late grunge legend Kurt Cobain, is starring in a fashion spread for the March 2008 issue of Harper’s Bazaar Magazine. Frances recreates scenes from iconic movies such as Evita, Grease and Beauty & The Beast.

In the interview Fran…