Feb
21
The softer side of Microsoft.
Posted in: Uncategorized
And by soft I mean good. Check out the latest work for MS Office:Mac 2008. Kudos to McCann for producing this smart, clean and well executed site. It’s refreshing to see Microsoft embrace white space and a light-hearted approach. Smart writing and a quirky illustration style breathe life into a familiar product that doesn’t need to be over-sold. Supported by an equally clever ad campaing (check out the ads here) this site rewards exploration and discovery, speaking well to the Mac audience. Thanks for talking to me and not down to me.
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