Hasta La Creative!

LONDON – OMD has won the media planning and buying account for Belgacom, the second biggest advertiser in Belgium.

LONDON – DM Print, the Direct Marketing Group’s data arm, has launched a suppression service for marketers in the charity sector, to improve retention and lower the cost of keeping accurate customer records.

LONDON – What is the impact on a website of being “blacklisted” by Google? Recently, insurance comparison website GoCompare.com faced precisely this dilemma after Google picked up on irregular inbound links to the site.

LONDON – Advertisers who have deserted radio in favour of the internet in recent years will eventually “swing back” to the medium, claims research commissioned by commercial radio trade body the RadioCentre.

LONDON РBBC Magazines, Cond̩ Nast, Channel 4, ESPN, Disney, Universal McCann, Haymarket.

Go beyond.

Advertising Agency: RKCR Y&R, London, UK
Creative Director: Jerry Hollens
Photographer: Garry Simpson
Producer: Long Productions

LONDON – Omnicom agency OMD UK has picked up the search engine optimisation account for music retailer HMV, after a four-way pitch.

DDB Stockholm did this double page press ad for McDonald’s extra large coffee currently running in Swedish papers. Creds go to the creative posse Andreas Dahlqvist (Creative Director), Simon Higby, Martin Lundgren, Ted Mellström and Viktor Arve (all “creatives” rather than art or copy).

LONDON – Kellogg is to abandon third-party licensed character promotions in 2008 as part of a shift toward engaging more responsibly with children.

Bank West has launched a new campaign titled “Happy Banking” and just like the Commbank going all the way to the US to find and agency Bank West made the big leap to Sydney’s Host. I really like the campaign as it introduces the iniatives by Bank West in an interesting and fun way.

The main part of the online campaign is this personalized message maker. Type your name and gender and have kittens sing it back to you. Who doesn’t like kittens? As annoying as they may be cats dominate the web. Well lolcats that is. Get a cat playing a Wii and you’ve pretty much got yourself interweb gold.

Here’s my name, as sadly Bannerblog wouldn’t fit. The site also has the other TV ads and all the offers from Bank West. The singing cats have been labeled Experiment #1 so I believe there will be more. I like this online extension so much more than the Commbank effort.

Here’s the TVC which has interviews with a variety of objects that make people happy and then relating it back to banking.

Here’s the flower ad. My favs the teddy, who’s double parked, but it’s not on Youtube yet. The camera zooms, voice talent and set are spot on.

The Optus ad from 07 had animals running around with microphones recording people so it’s the idea flipped.

This all reminds of Ardman’s Creature Comforts, the same voice over lady and mic in shot.

I also just found this special for the disabled called “Creature Discomforts”.