As economic pressures begin to bite, airlines are opening their cabins to advertisers, offering a growing list of in-flight media options and a greater willingness to work with brands.
From a purely marketing standpoint, Barack Obama has created the most sophisticated marketing campaign I’ve ever seen.
I think there are some lessons advertising agencies can learn from this. It’s the subject of my new column on Talent Zoo, which you can read right here:
Putting policies and positions aside for this discussion, Barack Obama has created the most sophisticated marketing program I’ve ever seen.
Decades of GM, Coca-Cola, and Proctor & Gamble efforts can’t compare to what this guy’s done in one year.
In the interest of full disclosure, yes, I donated a small amount of money to his campaign. And it gave me a window into a marketing operation that should be a case study in any college marketing textbook or agency account planning handbook.
(TrendHunter.com) We’ve heard of pop up boutiques and pop up restaurants, but now Architect Tim Pyne has designed a temporary hotel is London’s trendy Hoxton. Pyne aims to start building works this summer and intends to fill the disused site for 8 years (which will be long enough to cash in on the Olympics boom). …
The ads for Finaland’s Next Top Model portray what probably happens when the cameras are off. A full fledged catfight! From hair pulling to WWF wrestling and martial art moves. I think it’s a genius play on the cattyness of the show. Meow! The ads are photographed by Petrus Olsson with art direction…
(TrendHunter.com) The ads for Finaland’s Next Top Model portray what probably happens when the cameras are off. A full fledged catfight! From hair pulling to WWF wrestling and martial art moves. I think it’s a genius play on the cattyness of the show. Meow! The ads are photographed by Petrus Olsson with art direction…
Just got hit up with a press release about Fog Screen, a cool screen technology mentioned here last year, announcing that the European company is now open for business in the US and is having a demo in Las Vegas this week. Lost of pictures, details on the event.
They say: “Our patented technology produces a virtually dry fog using ordinary tap water with no chemicals whatsoever. Viewers can stand inside the image and remain perfectly dry!”
(TrendHunter.com) We’ve seen magazines get creative in their efforts to save their print editions. As the internet threatens print media, some publications have realized they must give up news stand revenue in order to win over the interest of their readers.
Even Wired Magazine, who has a fantastic blog to suppleme…
Out of curiosity, I went through Amazon’s bestseller list for the business category and plucked out all books related to advertising:
It’s amazing how Dale Carnegie’s self-help How To Win Friends book is still on the top of the list (120th sales rank overall) after so many years. It is a great book, too; one of the few that I keep re-reading to discover new ideas. After Carnegie’s, a lot of the recently published books seem rather derivative or reduntant.
The Psychology of Persuasion and Made to Stick should be fun to compare — the seem to cover similar grounds. I’m really looking forward to getting my hands on Predictably Irrational written by a professor at Sloan. It is also #1 on the bestseller list right now.
(TrendHunter.com) My Samsung Ultra mobile is the thinnest but most delicate and fragile phone in the world; and it has the bruises and cracks to prove it. The Soft Phone concept by designer Qian Jiang offers exactly what I need. A soft, squeezable phone that can take a beating inside my jeans or wallet and still be g…
Ferris wheels are great, but skyscraper-size billboards are not.
I’m a huge fan of the British Airways London Eye, an exception perhaps, as the branding isn’t visually obvious and it was designed by the talented architects at Marks Barfield. Of course, one of the best things about the London Eye…
(TrendHunter.com) Ferris wheels are great, but skyscraper-size billboards are not.
I’m a huge fan of the British Airways London Eye, an exception perhaps, as the branding isn’t visually obvious and it was designed by the talented architects at Marks Barfield. Of course, one of the best things about the London Eye…
(TrendHunter.com) Losing things can be a pain, but we’ve seen how the ability to post photo of found items can help reunite people with their missing possessions, like lost mittens. Now there’s a website that’s come up with a way for people to find their missing cameras in a snap.
Orphan Pictures puts a web 2.0 twi…
Malicious roads don’t frighten it.
Advertising Agency: BETC Euro RSCG, Paris, France
Executive Creative Director: Stéphane Xiberras
Art Director: Schoettl Marie-Eve
Illustrator: Parx
Copywriter: Badate Laurence
(TrendHunter.com) I never would have guessed that Pipi Longstocking could become a fashion icon. Pocahontas with her long double braids, I could see. Whoever or whatever Vivienne Westwood sought her inspiration from, pigtails were prominent in the collection shown in Paris.
The quirky Fall 2008 show had odd fashion …
(TrendHunter.com) These fashions from Gaetano Navarra make me want to gush over the luxurious design. This couture reminds me of the ’30’s and 40’s as they blend romanticism with a sense of aloofness.
The plum mini with sequins is offset by a braid of yarn which also is picked up on the sleeves. A dress that looks …
Celebration. An exclusive new scent for Tet.
Tet is a holiday season.
Advertising Agency: BBDO Guerrero Ortega, Manila, The Philippines
Executive Creative Director: David Guerrero
Creative Directors: Joel Limchoc, Simon Welsh
Art Directors: Joel Limchoc, Jeck Ebreo
Copywriters: Simon Welsh, Tim Villela
Producer: Al Salvador
Accounts: Felicia Almario, Lynne Esguerra
Computer Artist: Manny Vailoces
Celebration. An exclusive new scent for Tet.
Tet is a holiday season.
Advertising Agency: BBDO Guerrero Ortega, Manila, The Philippines
Executive Creative Director: David Guerrero
Creative Directors: Joel Limchoc, Simon Welsh
Art Directors: Joel Limchoc, Jeck Ebreo
Copywriters: Simon Welsh, Tim Villela
Producer: Al Salvador
Accounts: Felicia Almario, Lynne Esguerra
Computer Artist: Manny Vailoces
(TrendHunter.com) Every designer knows that a good use of white space can be very effective. Keeping a certain proportion of an advertisement without clutter is vital, but just how much is the right amount?
McDonalds took the white space concept really far in a recent ad in a print publication. The double page spre…
Celebration. An exclusive new scent for Tet.
Tet is a holiday season.
Advertising Agency: BBDO Guerrero Ortega, Manila, The Philippines
Executive Creative Director: David Guerrero
Creative Directors: Joel Limchoc, Simon Welsh
Art Directors: Joel Limchoc, Jeck Ebreo
Copywriters: Simon Welsh, Tim Villela
Producer: Al Salvador
Accounts: Felicia Almario, Lynne Esguerra
Computer Artist: Manny Vailoces
(TrendHunter.com) While the Western German’s had their Volkswagon (people’s car), the Eastern Germans had the Trabant, a car the Westerners poked so much fun at. It looked a bit silly, a little bit Mr. Bean, and very, very basic. Some even failed to have lights on them.
“Its image become a symbol of the reunited Ge…
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