Hasta La Creative!

NEW YORK (AdAge.com) — U.K. planning agency Naked Communications has been acquired by Australian holding company Photon Group in a deal that includes an upfront payment of $38 million in cash.

(TrendHunter.com) Day four of the Mercedes-Benz Fashion Week in New York City has come and gone, but not without creating some major buzz over incredibly covetable looks for the Fall 2008 season.

The first show of the day was Peter Som at the Promenade at 9 a.m. followed by Carolina Herrera. After that, R. Scott Fr…

(TrendHunter.com) This should be the new trend in music: artists saying sorry for canceling their tour or missing a performance by offering their fans free music.

As a way of apology for postponing her Spring tour, Sophie Ellis Bextor and her management have issued a statement which follows.

You can download the f…

(TrendHunter.com) Need to use the restroom while you are on a long drive in Finland? You better have a mobile phone on you!

In order to fight back against vandalism, the Finnish Road Administration has started deploying this January a system which allows travellers to open the doors to roadside toilets only by send…

Diesel is launching a new ad campaign called Live Fast. With creative shots of models performing actions like changing baby diapers while running or working out on the treadmill while praying, it offers a witty take on fashion on the run!

In what must be music to Steve Jobs’ ears, a disheartened Zune user is suing Microsoft for forcing too much music into his ear, claiming that his Zune caused his ears irreparable damage.

This comes days after some Apple users reported that the new iPod classic 1.1 firmware update is causing their …

(TrendHunter.com) Abercrombie & Fitch displays images of young men and young women – their target audience – in a variety of poses that are typical of people of this age group, and can be seen in hundreds of thousands of places in magazines and on the web. Yet A & F is targeted by various official agencies that make …

(TrendHunter.com) The Apple commercial trend is becoming very consistent. One day Apple uses a song in a new commercial, and the next day, the song instantly flies up the charts selling downloads like hot cakes.

The newest example is singer/songwriter Yael Naim, whose song ‘New Soul’ is featured in the new Apple Ma…

First, the big question: if ad recall depends on viewer’s emotions, who do you think will remember more of the ads: Giants’ or Patriots’ fans?

Onto the stats.

Press release: “TiVo announced this year’s top Super Bowl commercial moments. This information was prepared using aggregated, anonymous, second-by-second audience measurement data about how TiVo subscribers watched the game.

Commercials featuring slapstick humor and celebrity appearances dominate the list, with stars like Justin Timberlake, Shaquille O’Neal, and Carmen Electra claiming a spot on the list. Yet, for all the star power they generated, the E-Trade talking baby may have upstaged them all, taking the coveted top spot thanks to a humorous look at using E-Trade.

TiVo’s audience measurement analysis is based on aggregated data from a sample of approximately 10,000 anonymous households with TiVo service. TiVo viewership information gauges the interest in programming content by measuring the percentage of the TiVo audience watching in “play” speed.”

It’s gotta be the first baby spot, not the one with the clown. I’m ashamed to admit that I’d never laughed so hard during a commercial as I did at baby’s “whoah” at the spot’s end. I also loved Coke’s balloons.

E-Trade’s “Baby” Superbowl spot.

USA Today AdMeter scores here: 2008, 2007, 2006, 2005, 2004, 2003, 2000-1989. Since this year AdMeter celebrates its 20th anniversary, the newspaper asked its panel to rank all previous winners as well. The results are here: it’s a Pepsi spot from 1996.

USA Today: How AdMeter works.

Here’s another great PR stunt disguised as a piece of public art. This time it’s entitled Ella and can be found in the centre of Sydney, Australia.

It is a sculpture of a naked woman whose skin is made up of more than 20,000 peaches. The creative for the idea came from the brand statement, “skinca…