We see trucks with advertisements on them all the time, but most don’t get a second look. These trucks, however, are so clever, creating illusions that force the eye to look back at least once more. Trucks are essentially mobile billboards, and by creating campaigns that draws attention, truckvertis…
Now please. Are we really supposed to believe the only phrase the oh-so-witty copywriter had in mind when developing the BFD acronym for this Domino’s Pizza website was Big Fantastic Deal? Oh to have been a fly on the…
SAN FRANCISCO (AdAge.com) — AT&T, unseated by Google from its traditional hold on the information-services business, today announced it has awarded creative duties for two of its divisions to GSD&M's Idea City.
NEW YORK (AdAge.com) — P.J. Pereira and Andrew O'Dell, two well-known digital-media executives from AKQA, San Francisco, quit this week to launch their own agency. Mr. O'Dell, 37, was president, interactive advertising, at AKQA, and Mr. Pereira, 34, was executive creative director.
There is a seemingly endless supply of contextual ad mishaps, and this is a particularly good example found by David Johnson. It’s also an excuse to get a Corey Worthington story on Bannerblog, since every other media outlet is flogging it.
I think we can all agree that agency websites suck. Ad peeps claim to know how to make them for clients, but when it’s their turn to step up, they choke.
Minneapolis agency, Zeus Jones however, did not choke. They bunted. But that’s not bad when the point is to get on base.
The shop’s home page is simple. It’s merely a map to the content they’ve created that exists elsewhere on the inters. If you want a capabilities presentation, hit up their Slide Share page. If you want to see how they think, there’s a blog. And so on…
I found their list of goals on 43 Things to be particularly telling. For instance, Zeus Jones wants to “always add something new to culture,” “invent the next form of media,” “inspire a generation of business leaders” and “bring out the best in people.”
Well, Al Franken has to tell people he’s serious. Literally.
Will Minnesotans buy it? Maybe. They elected Jesse “The Body” Ventura, didn’t they?
If you updated your iPhone in the last 24 hours to the iPhone Software Version 1.1.3, you’ve likely already experienced the home screen customizations with WebClips.
Just browse to AdPulp.com with Safari. click the Plus sign at the bottom of the screen and choose “Add to Home Screen.” You’ll get the freshly squeezed AdPulp.com icon instead of the shrunken version of the homepage that is added by default.
With one touch of the WebClip, you’ll be instantly transfered to the AdPulp.com home page.
If you are saying to yourself, “What is the 1.1.3 software of which he speaks?” Head on over the iPhone Section on Apple.com for all the update information. If you want to jump right in, fire up iTunes, connect your iPhone and Upgrade.
Note: I’d recommend a fresh Sync/Backup before running the updater, just in case. For Mac users, connect and hit Sync. For Window users, I believe you have a Tab in the iTunes interface specif to Backup.
While Apple has been making a splash this week, tech-giant Microsoft has been busy with shopping carts. They have started a nine-month pilot program with MediaCart and Wakefern ShopRite stores to display point-of-purchase ads in 220 grocery stores in Connecticut, Delaware, New Jersey, New York, and Pennsylvania. While Microsoft doesn’t have the same web advertising presence as Google, Yahoo and other giants, they are rapidly expanding into emerging digital channels. Last year’s acquisition of aQuantive, Inc. puts them in a unique position to market via new digital channels.
Equally interesting will be the consumer reception to one more screen vying for their attention. Not to mention the cart’s abilities to check your location in the store via RFID, specifically target ads based on what items your near, and the ability to track your shopping habits. Highly effective from a p.o.p. view, and tentatively useful for understanding consumer habits and patterns, but if the consumer doesn’t befriend the machine perched at the end of the cart, results could be lackluster. Early responses to the idea from the public seem to be mixed, but the technology certainly has a good deal to offer, if utilized effectively. I’ll be curious to see how effectively (and creatively) Microsoft can handle the task of in-cart-advertising. If you’re curious about the carts, there’s a bizarrely mesmerizing video of the carts in action on the MediaCart website.
Technorati Tags: marketing, Microsoft, shopping cart, beyond madison avenue
Tim Siedell is co-founder of Fusebox, a highly regarded brand communications studio in Lincoln, Nebraska.
No, it’s Hayden Christensen promoting his new movie Jumper by jumping right out of his spot into a spot for H-P. Pretty freaking cool idea if you ask me. Here’s the story.
Politics is a word-of-mouth business. Families discuss it over dinner. Colleagues over lunch. And increasingly, we turn to political communities on the interwebs for more “discussion.” Communities like Huck’s Army, a site run by 19-year old twin brothers.
According to Wired, Huck’s Army could turn out to be crucial for Gov. Huckabee’s campaign as it expands its territory; the campaign hasn’t had the finances to build its own official infrastructure throughout the 24 states holding primaries on Feb. 5.
So who are these new king makers? Brett and Alex Harris got started with online organizing in 2005 with Therebelution.com, a burgeoning Christian youth conference, blog and book-selling business. The boys define the term as “a teenage rebellion against low expectations of an ungodly culture.” Their message: Young people should reject the idea that their teen years are meant for goofing off, and instead find challenges to work on. Their book Do Hard Things, which grew out of a blog post on the subject, will be published in April.
Do Hard Things, huh? Is that kind of like, Just Do It?
You gotta love a CEO that falls in love with his own product to the exclusion of all else. In a NYT interview Steve Jobs calls the Macbook Air the most elegant of Apple’s computer designs, lavishing affection even…
Video Podcasts: The Sleeping Giant on AppleTV
January 16, 2008
While Steve Jobs talked for a long time Tuesday at Macworld Expo about the movie rental feature of iTunes and Apple TV, he spent only a short time demonstrating its capabilities for podcasts. In fact, the ability of Apple TV to view podcasts may in the long run be its most important feature.
“Huh,†you say, thinking that podcasts are Wayne’s World run amok. But in Apple’s world, podcasts are any free video and audio programs. They are usually organized as a series to which you can subscribe, but you can also choose one program at a time.
Until now, podcasts have been programs to download and watch later, usually on an iPod (hence the name). But the online demo of the Apple TV podcast feature shows that programs can be played on demand.
Suddenly, this lets any TV connected to the $229 Apple TV box display any of tens of thousands of programs from the Internet. Readers of this blog have heard it before that free, ad-supported Web video will ultimately dwarf the $1.99-per-show downloads that Apple is selling.
Apple has no restrictions on distributing podcasts that have advertising in them. Indeed, Dina Kaplan, the chief operating officer of Blip.TV, which distributes advertising-supported video programming, says Apple has gone out of its way to help support its advertising technology. The New York Times’ Saul Hansell blogs
 no longer do you need to spend $15.00 on a movie you just want to “check out”…which I almost did only 2 days ago… v
DETROIT (AdAge.com) — General Motors Corp. handed its Cadillac creative account in China to McCann Erickson, Shanghai, without a review, Garry Neel, CEO of McCann Erickson Detroit, Birmingham, Mich., told Advertising Age.
NEW YORK (AdAge.com) — It appears that MySpace has done enough — for now — to placate state attorneys general who had wanted the popular online social network to use age verification as a means to protect its many underage users from sexual predators.
If you’ve ever fantasized about a trip to Scotland, now may be the time to enter what may be the mother of all UGC contests: the Current and T-Mobile VCAM (“viewer-created ad messages”) Assignment. We just watched an entry…
In what first appears to perhaps be a movie trailer, we see aerial shots of the arctic North complete with dramatic iceberg cliffs, the clear blue sea, under sea ice flows and floating icebergs. It’s matched perfectly with a…
What do you do when you’ve pigeonholed your career in an award-winning TV series? If Eva Longoria and Sarah Michelle Gellar are any indication, you get behind a beverage. (Or change your name. The sirens of Desperate Housewives and…
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