LONDON – Waterstone’s is to digitise content from its Seven Squared produced quarterly customer magazine in the form of video interviews with authors, through a deal with publisher HarperCollins.
LONDON – The Financial Times has won a six-figure cross-print and online sponsorship deal with wind-power supplier Vestas for its in depth coverage of this year’s World Economic Forum in Davos from 23-27 January.
LONDON – Seven teenagers from the same town in South Wales have committed suicide, driven by what police fear is a desire for the ‘prestige’ that is being associated with having a memorial page on the social networking site Bebo.
PARIS – Publicis Groupe is cozying up to Google as the two say they plan to swap staff as part of a partnership aimed at benefiting clients by pooling their respective creative and technical know-how.
LONDON – Xfm has signed its second promotional deal with Paramount Pictures in two weeks, this time to support the premiere release of much talked about monster movie thriller ‘Cloverfield’, which has already been promoted by a long running viral marketing campaign.
Stephen Foster looks at Wall Street’s reaction to the Fed’s rate cut, Apple’s see-saw share price, the resurgence of retailer Morrisons and the state of the Financial Times.
LONDON – Premium drinks distributor J Wray & Nephew has struck a sponsorship deal with female-focused SKY channel Zone Romantica to promote its cream liqueur brand, Dooley’s Original Toffee & Vodka.
A light-hearted take at selling language lessons. Grey, Tel Aviv has fun focusing on the “dramatic difference” you’ll notice after only 2 weeks with the Berlitz Language School. It’s nice to see other countries having a little more fun and not being as uptight as us — even in more politically volatile locales. Then again, the language category has always been a little more experimental. But even the liberal sensibilities of overseas consumers can be offended by our ad brethren as evidenced in this banned Dutch ad for a language institute (Warning: not for the faint of heart!).Technorati Tags: review, advertising, broadcast, beyond madison avenue
.thumbnail.jpg "Levi's Eco Jeans: White")
Eco Jeans
100% organic cotton.
Levi’s
Advertising Agency: Bartle Bogle Hegarty, Asia-Pacific, Singapore
.thumbnail.jpg "Levi's Eco Jeans: Couple")
Eco Jeans
100% organic cotton.
Levi’s
Advertising Agency: Bartle Bogle Hegarty, Asia-Pacific, Singapore
.thumbnail.jpg "Levi's Eco Jeans: Black, 2")
Eco Jeans
100% organic cotton.
Levi’s
Advertising Agency: Bartle Bogle Hegarty, Asia-Pacific, Singapore
.thumbnail.jpg "Levi's Eco Jeans: Black, 1")
Eco Jeans
100% organic cotton.
Levi’s
Advertising Agency: Bartle Bogle Hegarty, Asia-Pacific, Singapore
Advertising Agency: Bartle Bogle Hegarty, Asia-Pacific, Singapore
Creative Director: Todd Waldron
Art Director: Hoon Pin Kek
Copywriter: Douglas Hamilton
Advertising Agency: Bartle Bogle Hegarty, Asia-Pacific, Singapore
Creative Director: Todd Waldron
Art Director: Hoon Pin Kek
Copywriter: Douglas Hamilton
Advertising Agency: Bartle Bogle Hegarty, Asia-Pacific, Singapore
Creative Director: Todd Waldron
Art Director: Hoon Pin Kek
Copywriter: Douglas Hamilton
(TrendHunter.com) Her videos have combined for millions of views, so what’s the deal with MRirian? Why are so many people watching her, and why does anybody care? Is she Japanese? Her blog is in Japanese, she speaks Japanese, but according to Japanese sources, she’s not exactly fluent. So is she American? Where is …
I’ve seen a few campaigns that use the web and mobile interaction but none as engaging as this example. LMFM have created a site for an upcoming book 3 Para that marries film, a mobile application and a voice recognition system, so you dictate what action the soldiers take. Since I’m not in the UK […]
KUALA LUMPUR – DDB International has lost a slew of local accounts to Magic Makers, an agency helmed by former DDBI chief executive Florence Loh.
KUALA LUMPUR – DDB International has lost a slew of local accounts to Magic Makers, an agency helmed by former DDBI chief executive Florence Loh.
We can’t describe how heartily we dig that the Nextag online degree program makes career options look like our Barbie closet. Dress up like a nurse, a cop or “something else” — a category for which our imagination holds…
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