LONDON – Toyota and Marks & Spencer have topped a ranking of 198 multinationals according to how ethical they were perceived to be in 2007, while oil giant ExxonMobil finished bottom.
NEW YORK (AdAge.com) — With the writer's strike still ongoing, Ad Age TV Editor Brian Steinberg casts a critical eye on some of TV's mid-season series to help marketers determine which may prove to be the best showcases for their ads and products. Today, he looks at Fox's shot at reviving the Terminator franchise, made famous by Arnold Schwarzenegger, now California's governor, who will not be back.
It’s time for the 4th and final installment of the 2007 Adland Roundup. While Part 1, Part 2, and Part 3 looked mostly at TV or cinema spots, here we’re checking out viral, print, outdoor and other media.
Best Viral Mockumentaries:
Naughty 2 Nice – Axe.
“Kittens are to soft what carbon fibre is to tough.”
Trident – Trident Factory (2007) 4:50 (UK)
LONDON – Video search engine Blinkx has added property to its searchable content through a deal with the UK channel Real Estate TV.
LONDON – Bluepod Media has signed up eight Premiership and Championship football clubs, as well as the Scottish Premier League champions Celtic, to install its Bluetooth units in stadiums.
LONDON – Virgin Radio has signed a six-figure deal to promote the launch of the Fiat 500 with a campaign that will culminate in a live event at the London Eye.
LONDON – Greenfield Online has unveiled global plans for real-time sampling, beginning with the UK and Canada this month.
Maybe to boost its reputation beyond “that site where spammers and pyramid schemes score college kids,” Monster.com is launching a no-holds-barred campaign called “Your Calling is Calling.” So far we’ve managed to score one spot, which reminds us of…
LONDON – New alcohol marketing rules have been introduced by the Portman Group, the largest financial backer of charity The Drinkaware Trust.
LONDON – New alcohol marketing rules have been introduced by the Portman Group, the largest financial backer of charity The Drinkaware Trust.
LONDON – Branding agency Moving Brands is undertaking a major project to redefine telecoms company Swisscom’s identity.
Here’s a freaky spot for a Dutch travel agency which shows an airplane crash-landing into the Mediterranean Sea. Created by youth-marketing agency YoungWorks, the spot merges two Web video favorites: scary beachside landings and scary beachside crashes. It’s visually impressive, but it might make some people want to book their vacations with someone else. Via Presurfer.
—Posted by Tim Nudd
LONDON – Beehive Research, the online market research firm that launched in October last year, has appointed Rune Wennesland as head of operations.
So it is not often here I get to post rumors/”inside the industry issues buzz”, but I would love some clarity from all of you faithful readers – both of you know who you are… I’m talking right to you.
Anyway, so as most of you might or might not know, Friendly’s Creative duties were given to the ever un-inspiring Zimmerman in Fort Lauderdale. Fine. But what is odd is that another newer agency that was in contention and passed on was Full Contact. Full Contact is headed by a few fellas from Hill Holiday. Now, why that is relevant is because Hill Holiday has done some great Dunkin Donut work – I reference the charming Fritalian – and Friendly’s is now being headed up by some ole’ DD guys.
So, they have obviously worked together in the past and produced some decent results, so why not continue the partnership as that happens quite often in this business as everyone knows? Can anyone shed any light on this? Was the relationship not as Friendly (sorry) as I, and many others, assumed?
If you know anything, please talk to me.
Word.
Technorati Tags: dunkin donuts, friendly’s creative, zimmerman, beyond madison avenue, agency
The new campaign from Monster.com confuses me. It’s subtly, almost subversively anti-work. One spot shows people using various “weapons†(umbrellas, satellite dishes) to hold back Monday morning and the start of the workweek. Of course, only people with jobs have such fears. Another iteration focuses on tedious commutes, with workers gliding passively through cities en route to their cubes. Hello! Only people with jobs end up with the same mind-numbing commutes every day. Then there’s the tagline: “Your calling is calling.†When does your “calling†call you at home, at night and on weekends? When you have a job, that’s when. Monster gets people jobs, which land them on 6 a.m. trains with their cell phones buzzing and eight-plus hours of work still to come. It facilitates the scenarios it claims to destroy. I guess that’s why they call it Monster. (Maybe I’m projecting. I got my annual performance review from AdFreak today. They called my posts “cranky†and “disturbing.†I was aiming for “phlegmatic†and “surreal.†I’ll have to work a little harder this year.)
—Posted by David Gianatasio
On the streets of East London, plastic heads are rolling. Blame the Decapitator, who is mutating ads for his/her own creepy statement-making ends. That image at left? It once was a cavity-sweet spot for High School Musical 2. And…
High on politics, or just not into presidential paintball? Play Kung-Fu Election by Atom Films. It’s an online fighting game a la Street Fighter, except Chun Lee’s less easy on the eyes. Unless you’re into Hillary like that. You’ll…
Check your shocks. You’d hate to kill a squirrel, wouldn’t you? For client Monroe Shocks and Struts, Cramer-Krasselt is banking on it. Watch this web drama about a young squirrel with a bright future, nearly scraped on the roadside…
The time is now to nail the early adopter rate for the Ypulse College Mashup. Yeah, despite all the vervy hype about tweens, there are still college kids out there with lots of money to spare. And no, you…
LONDON – Adventure holiday company Explore has teamed up with restaurant group Giraffe to promote its responsible tourism credentials and range of family holidays.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
