In order to be prepared for any outcome on election night, a good campaign manager will have the speech writers draft both a concession and victory speech. In this year's race for the White House it is probably a good idea to have two media plans as well.
I once had a full head of luxurious hair that, as the Bible would say, flowed “like a flock of goats moving down Mount Gilead.†(OK, so it was actually pretty nappy, but let’s not split hairs.) Since then, I’ve gradually embraced the monastic/professorial look, with the double benefit that I retained a wife well out of my league while also saving lots of money at the barber. So I always get a chuckle out of hair-growth ads that make it sound like there’s a bounty of euphoric delights awaiting men with lush noggin foliage. Now, Adrants tells us that Hair Club for Men has stepped up the preposterousness with a photo comparison advergame that shows how Playboy Playmates would totally date a guy if he had hair. Wait, I could have my own silicone-bolstered trophy skank? Oh, sweet golden tresses, why have you forsaken me?!
—Posted by David Griner
Either ingenious or just gross, Clearasil has placed a sticker that looks like a zit on German teen magazine stadtlichter. Created by Euro RSCG Duesseldorf, the sticker says “Get rid of it” and when removed from the magazine cover,…
For a public-service campaign, this anti-Nazi eggcup effort out of Germany certainly is gruesome. The organization responsible, called Loud Against Nazis, mailed a bunch of these eggcups to supporters, giving them the chance to bash a skinhead’s brains in while enjoying a nice soft-boiled-egg. The simulated violence turns particularly nasty when the user then eats the oozy yellow “brains.†So much for non-violence. Nordpol + Hamburg, the agency behind the campaign, says “the objective is to get radical right-wing tendencies out of sick minds.†See more pics at Ads of the World.
—Posted by Tim Nudd
Is there really any value hiring a mass-market media firm to assist you with your multicultural media strategy? Not really. But why would you anyway? To save money? To consolidate your media planning and buying under one roof? Or, because your mass-market media agency is feeling the pinch of reduced corporate media budgets? Clearly the reasons aren't always that simple to explain.
After polishing off my breakfast, a quick glimpse in the mirror revealed that my spare tire had evolved into something more akin to a spare torso. Right then and there, I decided to join my beefy brethren in attempting to, as the kids say, lose the junk in my trunk. So I took a virtual mosey around the web to see what the biggest, shiniest diet/fitness sites have to offer nowadays.
HoneyShed, that Droga5-created, brand-as-content site has some new videos out that are floating around YouTube. As whacky as the originals, these videos feature iPod silhouette-like female figures gyrating while HoneyShed voice mails are played, a woman in her underwear…
LONDON – News International has become the first major newspaper company in the UK to declare itself fully carbon neutral.
Click HERE to listen to the latest PRWeek audio podcast featuring PRCA director general, Francis Ingham.
LONDON – Ofcom has appointed Anna Bradley as chairman of its independent Consumer Panel, the body which advises Ofcom on the consumer interest in telecoms, broadcasting and spectrum-related issues.
Life in every drop, protect the water.
Advertising Agency: BBDO, Quito, Ecuador
Creative Director / Copywriter: Dennis Chinchilla
Art Director: Memo Valverde
Photographer: Xavier Jacome
Published: January 2008
Life in every drop, protect the water.
Advertising Agency: BBDO, Quito, Ecuador
Creative Director / Copywriter: Dennis Chinchilla
Art Director: Memo Valverde
Photographer: Xavier Jacome
Published: January 2008
LONDON – Associated Newspapers’ Free Division, publisher of Metro and London Lite, has promoted John Leitch to executive director of distribution and partners.
Wendy’s, apparently not pleased with its red wig campaign, may be leaving Saatchi & Saatchi, AdScam’s George Parker reports. A Saatchi source tells Parker production has ceased on all work. George didn’t like the red wig campaign citing its…
Because I worked on the Coors account and now work on the Camel account, I’ve long since learned that legal has as much say, if not more say, than the brand managers on the business. Which is why I find it amusing to see Stuart Elliott puzzle over the legalese involved in marketing alcohol.
The Coors Brewing Company is offering consumers a chance to win tickets for the 2008 or 2009 Super Bowl. The video clips that contestants are invited to submit on two Web sites (coorsbeer.com and coorslight.com), to demonstrate why they deserve a trip to the Super Bowl, cannot depict Santa because the character appeals to those under the legal drinking age of 21.
Also forbidden in the videos, according to a lengthy list of contest rules, are famous people; references to football teams, players, coaches or owners; political themes; depictions of drinking while driving; drinking games; drinking beer “rapidly, excessively, involuntarilyâ€; religious references; gambling; illegal or explicit sexual activity; any form of intoxication; any beer brands that compete with Coors or Coors Light; violence; and dangerous situations.
Oh, yes, and everyone who submits a video or appears in one must be 21 or older.
One more thing. You have to enter your date of birth twice before you can visit the sections of the Web sites devoted to the contest.
The UGC-based promotion is being handled by Avenue A/Razorfish and The Integer Group.
NEW YORK (AdAge.com) — Target Corp.'s longtime CEO and chairman Bob Ulrich is stepping down. Mr. Ulrich, who turns 65 in April, will pass the torch to President Gregg Steinhafel, 52, on May 1. He will retain the title of chairman through the end of fiscal 2008.
Adland has unearthed an old 1979 ad for Pakistani Airlines promoting its flights to New York City using an ominous plane shadow cast upon the Twin Towers. Certainly in the seventies, everyone was enamored with the stature and size…
Wow. Could this potentially sexy ad be any less sexy and more pedestrian that it is? To promote its full body blow dryer, Triton created a video featuring a nude model in her bathroom taking a shower and then…
The Wall Street Journal has a strange way of seeing things sometimes.
The biggest independent on the scene, with billions in annual billings, is still small change to the WSJ.
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