Hasta La Creative!

The best recipes from the best sources. Mucho Gusto, December Edition

Advertising Agency: Ogilvy & Mather, San José, Costa Rica
Creative Directors: Carla Pravisani, Giovanni Bulgarelli
Art Directors: Daniel Montiel, Santiago García
Copywriters: Brian Maynard, David Escalante
Photographer: Tadeus Jalocha
Translation of headline to English: Brian Maynard
Published: December 2007

• ZEMOS98 – Die Riese, a 1983 film by Michael Klier (and an attempt to give meaning to the term “post-video surveillance”)
  Die Riese is filmed with surveillance cameras – footage from different recordings are gradually juxtaposed to suggest a series of narratives that intersect, intertwine and take us, the viewers, somewhere "new". A place where the rules that govern the "v
• The Art of the Prank » The Original Homeland Security
  Ask the American Indians what happens when you don’t control immigration…
• Playpen » Blog Archive » From the Archives: Jonathan Harris – Man of the Hour
• Rhizome – You Are Here, Center for Land Use Interpretation on video
  introduction to Matthew Coolidge’s presentation "Points of Disinterest in the Gulf Coast Region", in which he contextualized the Center for Land Use Interpretation.

Advertising Agency: Hamburger Technische Kunstschule, Hamburg, Germany
Art Director / Copywriter: Alexander Kumfert
Teacher: Gepa Hinrichsen
Published: January 2008

For city addicts.

Advertising Agency: DDB Lisbon, Portugal
Creative Director: Jorge Teixeira
Art Director: Nuno Gonçalves
Copywriter: Nelson Quadros
Photography: Francisco Prata
Retouching: Alexandre Garcia

Advertising Agency: RAY Advertising, Maharashtra, India
Creative Director / Art Director: Anant Phatak
Published: January 2008

Advertising Agency: RAY Advertising, Maharashtra, India
Creative Director / Art Director: Anant Phatak
Published: January 2008

I’ve invited three more highly accomplished marketing pros, writers and big thinkers to join the action here. I’m flattered and thrilled that they’ve all agreed to participate.

Please join me in welcoming real journalist Catharine P. Taylor, author, speaker and consultant Tom Asacker and author, speaker and consultant Annette Moser-Wellman to the party. Look for their bylines to appear here in the coming weeks.

Every “blog” should be so lucky.

Scamp posted about Jon Williams, a digital creative taking the helm as ECD at Grey/London. He chose an unusual title for the post: It’s No Longer Safe In The Water.

The post has generated some interesting commentary, pitting old school TV addicts against the new school. Here’s how it starts…

At 12:18 PM, rjhayter said…

‘Above-the-line-creative’ sounds like such a quaint, old-fashioned thing to say, these days. According to the story in Campaign, Mr Williams has looked after lots of different kinds of creative departments. Sounds like he could be the archetypal ‘modern’ creative director.

Just like you, eh Scamp 😉

And Brummy Trev wouldn’t have hired him if his work was shit – he’s no mug.

There's an old adage in our business that great advertising will kill a bad product. Many times it's not the product that is bad, but the delivery of that product. One of the greatest services an agency can offer a client is guidance to brand promise delivery. Don't be afraid to tell a client it needs to better live up to its brand.

MINNEAPOLIS (AdAge.com) — Much has been made of the gender gap as the primary reason for Sen. Hillary Rodham Clinton's victory in the New Hampshire Democratic primary. Exit polls indicated a significant split between male and female voters, with women accounting for 57% of the Democratic electorate. The degree by which men and women differed at the voting booth sure surprised many political pollsters and pundits. But a look at another kind of exit poll — Nielsen ratings — shows how the election-night gender gap played out in prime time.