Procter & Gamble India has put its media business up for pitch for the first time in seven years, a move that could lead to a realignment of duties among its roster agencies – Madison, Starcom, MediaCom, and Carat – or consolidation.
Time Inc chairman and CEO Ann Moore is buzzing with excitement over Asia’s promise and the future.
Diane Chiu is committed to communicating the values of Dairy Farm’s four brands with honesty.
In 2003, when Air Deccan launched as India’s first low-cost carrier, its core brand promise was ‘simplifying the flying experience’ by making air travel affordable for Indian travellers.
It’s not all sunshine and roses when you buy a hotshop – or are bought out by a major multinational.
It’s not all sunshine and roses when you buy a hotshop – or are bought out by a major multinational.
The pressure is on as major spenders continue to slash advertising budgets.
It is an exciting market, but not until 2009 will Vietnam really start to boom
NEW YORK (AdAge.com) — Saatchi & Saatchi, New York, has snagged top creative Gerry Graf from Omnicom Group's TBWA/Chiat/Day to replace its outgoing chief creative officer, Tony Granger.
NEW YORK (AdAge.com) — Mike's Hard Lemonade has selected New York-based independent Amalgamated for creative duties following a review. Incumbent We Are Gigantic did not defend.
BBD Stockholm have launched a new campaign that invites users to help sell their cars. Brilliant! VW Golf Auditions is the search for the best VW Golf dealer in the country. They supply the information on the car (how kind of them) and you prove that you have the gift of the gab. There are […]
DETROIT (AdAge.com) — Hyundai Motor America is considering withdrawing as a Super Bowl advertiser, according to a report in Automotive News. The automaker blames a worsening economy, a Hyundai spokesman said.
Perttu Murto just changed from his overmode.net to perttumurto.com; plus hitting us with a new website and new graphics.
Excellent quality, as always.
NEW YORK (AdAge.com) — Burlington Coat Factory is conducting a review of media duties on its estimated $70 million advertising account, the marketer announced today.
Today at MacWord, Apple introduced the world’s thinnest notebook: MacBook Air. It measures an unprecedented 0.16 inches at its thinnest point while its maximum height of 0.76 inches is less than the thinnest point on competing notebooks.
Here’s a more detailed report, or if you prefer some tweets from fakesteve.
[UPDATE] Emily Chang won’t be buying one.
I’m a real sucker for clever music, nostalgic warm feel, and an ad that puts a smile on my face — WHILE still taking away some points of information about the product! Wow…what a concept! Good ads that entertain and inform!
This 2007 spot introducing the new crossover SUV Kia Rondo does all of that…and does it extremely well. The 1960’s music/feel singing “let the sun shine in” (complete with hippie-type waiving young people and a rainbow highlighting the Rondo as it moves through the commercial) makes you take notice and smile throughout the :30 spot. Hence, while you’re captivated by the music, you pay attention to what the commercial is trying to communicate.
The psychedelic theme permeates the spot with talking points such as “MPG Happiness” (29 MPG), “Huge Cabinocity” (comes with available 3rd row of seating), “Precision Steerology” (drives like a car), and comes with a solid 10 year/100,000 mile powertrain warranty. And to top off this :30 spot is the final frame welcoming us to “Rondoism” that starts at a price of only $16,995.
We are shown the car (inside and out), learned about some of its appealing attributes, set an attractive/affordable price, and made me smile. I think this spot really rang the bell…and didn’t take itself too seriously. I enjoyed it.
Technorati Tags: kia rondo, powertrain warranty, beyond madison avenue
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NEW YORK TBWA\Chiat\Day New York executive creative director Gerry Graf has resigned to accept an offer to run Saatchi & Saatchi’s creative department here, sources said.
TBWA worldwide CEO Tom Carroll confirmed the resignation this afternoon. “Gerry has done great work for us and we really appreciate it,” Carroll said. “We wish him well.” He declined further comment.
At Publicis Groupe’s Saatchi, Graf would succeed chief creative officer Tony Granger, who in November resigned to become worldwide creative director at WPP Group’s Young & Rubicam in New York.
Since Granger resigned, he has continued to work at Saarchi because he has a one-year notice period in his contact and Saatchi worldwide CEO Kevin Roberts had held him to that clause.
Graf, who did not return calls, has been at Omnicom Group’s TBWA\C\D since December 2003. On his watch, the New York office’s reel has improved markedly, with the creative department producing quirky, irreverent work for Mars brands such as Skittles, Combos and Snickers.
Saatchi’s top clients include Procter & Gamble, General Mills, JC Penney and Wendy’s.
Advertising Agency: Serviceplan, Dritte Werbeagentur, Munich, Germany
Creative Director: Christoph Everke
Art Director: Alexander Nagel
Copywriter: Cosimo Möller
Junior Copywriter: Janne Sachse
Graphics: Susanne Günther, Alexandra Sänger
Photographer: Bernd Ebsen c/o karina bednorz
Retouching: die bildproduktion: Daan Reirink, Ralf Baumeister
Project Managers: Christiane Löschke, Stefanie Kandt
Production: Katy Pergelt
Published: November 2007
Advertising Agency: Serviceplan, Dritte Werbeagentur, Munich, Germany
Creative Director: Christoph Everke
Art Director: Alexander Nagel
Copywriter: Cosimo Möller
Junior Copywriter: Janne Sachse
Graphics: Susanne Günther, Alexandra Sänger
Photographer: Bernd Ebsen c/o karina bednorz
Retouching: die bildproduktion: Daan Reirink, Ralf Baumeister
Project Managers: Christiane Löschke, Stefanie Kandt
Production: Katy Pergelt
Published: November 2007
Advertising Agency: Serviceplan, Dritte Werbeagentur, Munich, Germany
Creative Director: Christoph Everke
Art Director: Alexander Nagel
Copywriter: Cosimo Möller
Junior Copywriter: Janne Sachse
Graphics: Susanne Günther, Alexandra Sänger
Photographer: Bernd Ebsen c/o karina bednorz
Retouching: die bildproduktion: Daan Reirink, Ralf Baumeister
Project Managers: Christiane Löschke, Stefanie Kandt
Production: Katy Pergelt
Published: November 2007
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