Hasta La Creative!

This piece is composed of 2 balloons, one inside the other. The internal balloon represents our planet, and the external one shows the layer of pollution in the atmosphere. WWF balloons were distributed by volunteers in open spaces. People who received the balloons were told to use a pin attached to the tag to blow up the exterior balloon. By doing so, we can see planet Earth with no interference, and this demonstrates that if everybody helps we can stop pollution on our planet.

Advertising Agency: DDB, Brazil
Creative Directors: Sergio Valente, Julio Andery, Rodolfo Sampaio
Art Director: Alexandre Magre
Media: Fabricio Andrade, Fabiana Manfred
Photographer: Sergio Prado
Planning: Philippe Bertrand
Advertisers supervisors: Heloísa Helena de Oliveira, João Gonçalves
Producer: Nereu Marinho Da Costa
Account supervisors: Ana Paula, Grassmann Andery, Polika Teixeira