Sunsilk makes your hair really strong

This was a very successful print campaign for Unilever’s Sunsilk haircare products in Poland.  JWT Warsaw showed in a very surprising way how a strong single strand of hair can be used as a shoelace or a thread.  The copy says:  To Have Strong Hair.

The shoe

The shoe

 

The needle

The needle

 

Brand: Sunsilk (Unilever Poland)
Advertising agency: JWT Warsaw, Poland
Art Director: Karolina Czarnota
Copywriter: Monika Kami?ska
Creative Director: Darek Zatorski
Photography: Darek Zatorski

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