Aug
11
Why Your Story Shouldn’t Be What Gets Cut
Posted in: UncategorizedEconomists and consumers agree: We’re in a recession, and brands are, understandably, nervous. Nervous about what’s next, sure, but also what it means for their bottom line. To better recession-proof their businesses, some are increasing prices. Others are cutting spending, pouring over their books with a fine-tooth comb. And while avoiding tight margins is crucial,…
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