Apr
16
Using Behavioral Economics in Digital Marketing to Entice Consumers
Posted in: UncategorizedThe field of behavioral economics received increased attention from both media and marketers when U.S. academic Richard Thaler won the Nobel Prize in economics in 2017 for incorporating psychological assumptions into analyses of economic decision-making. Cognitive biases have been used in marketing for a long time, often unknowingly. As engagement with customers increasingly moves online,…
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