Local TV Ad Spend Might Be the Best Way to Reach Holiday Shoppers

The holiday season is almost here, and consumer spending is expected to be as big as ever. The National Retail Federation (NRF) forecasted holiday retail sales in 2019 to increase between 3.8% and 4.2% from 2018, and a report from PwC cited that 86% of consumers are primed to spend as much for this holiday…

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