Hasta La Creative!

IDEA: The Shake It Up campaign took basic human truths and asked people to shake them up. Using the TIC TAC VIEWR app, users could interact directly with the ads, which were also Augmented Reality markers. The AR experiences were all directly tied to the ad, and came with 3D graphics, SFX and music.

RESULTS: The app was downloaded over 11,000 times (11x the average branded app) and was played with, on average, for over 10 minutes. The campaign generated more than 250,000 new Facebook fans and the marketing mix helped deliver a 9% increase in sales compared to one year ago. All within the first 2 months of launch.

Advertising Agency: Merkley + Partners, New York, USA
CCO: Andy Hirsch
Creative Directors: Saks Afridi, Eddie Van Bloem
Art Director: Saks Afridi, Jessica Giles, Katie Willman, Alex Gross,
Copywriter: Eddie Van Bloem, Chris Schifando, Austin Hamilton, Amanda Cornwall
Illustrator: ilovedust
Additional credits: Total Immersion