Hasta La Creative!

British nonprofit Missing People wants some of the millions of Pokemon Go players traipsing the country to be on the look out for something other than cartoon creatures: actual humans.

An outdoor campaign from the organization, which helps search for missing persons and provides support to them and their loved ones, repurposes iconography from the popular augmented reality game, which requires users to rove their cities for digital creatures in real-world locations.

The campaign, launched during a Pokemon Go event in Trafalgar Square, drew a crowd some 4,000 strong. Working with BBH Barn, the Publicis agency’s internship program, Missing People created posters featuring the faces and names of those “missing near here,” wrapped inside Pokeballs, the imaginary tools used to trap Pokemon.

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