Steak-umm Splits With Agency That Made It a Twitter Star

People don’t expect a lot from frozen meat. It’s convenient and reliable–what else is there to say? But under the social media management of food-focused agency Allebach Communications, Steak-umm became the socially conscious and life-affirming heart of brand Twitter. However, Nathan Allebach, the longtime social voice of the brand and the agency’s creative director, revealed…

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