May
25
Snickers 'Hungerithm' Sets the Candy's In-Store Price Based on the Internet's Mood
Posted in: UncategorizedSnickers has dreamed up one of the cooler online/offline advertising-meets-point-of-sale hybrid campaigns of the year, introducing a “Hungerithm” that gauges the mood of the Internet and adjusts the price of its candy bars in 7-Eleven stores accordingly, in real time.
The angrier the Internet, the cheaper the candy—to make everyone a bit happier.
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