Jul 05

Singapore's Tiger Beer Opened a Mysterious Store, Filled With Wonders, on Canal Street

Posted in: Uncategorized

Rice. Cheap goods. Pointy hats. Christmas decorations. Fortune cookies!

Those are just a few of the stereotypes that pop into a Western mind when asked to think about Asia—and Asian products. To beat this stereotype, and demonstrate how diverse and innovative Asian countries really are, Singapore-based Tiger Beer partnered with Marcel Sydney to repurpose an old discount store, right in the middle of New York’s Chinatown. 

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