Hasta La Creative!

Road traffic accidents are a major problem in Russia, but this awareness campaign from the creative agency Zavod changes how Russians use seat belts and in turn, saves lives.

Advertising Agency: Zavod Consulting, Moscow, Russia
Creative Director: Svetlana Smirnova
Art Director: Mikhail Razgulyaev
Copywriter: Yakov Krivitsky Designer: Julia Fadeeva
Owner & General Director: Natalia Agre
Strategic Planning Director: Vadim Melnikov
Strategic Manager: Revskiy Alexander
Client Service Director: Alexandra Sidorenko
Account Manager: Maria Novikova
PR Director: Anastasia Bakhmutova
PR Manager: Ekaterina Kuznetsova