TikTok Stars Go On a D.C. Field Trip

On the bus, off the bus and all over Capitol Hill with creators turned temporary lobbyists. Wait, does anybody need a bathroom break?

Augment.eco – Happy Smiles (2023) OOH (Finland)

Transport & Travel

Convenience without the trouble of ownership.

Heineken & Le Pub – Just Another Night Out (Brazil) :60 (2023)

Drinks & Alcohol

The gang is going to get together, but one of the crew has just about the worst possible time getting out from work.

P3 Missionen – Human candle statues warn of youth burnout (2023) (Denmark)

Health & Beauty

PSA & Public Interest

44% of Danish youth are feeling burned out

Colorado Lottery – Grateful Outdoors (2023) :30 (USA)

Business & finance

For 16 years, creative agency Cactus has been making Coloradans laugh with their irreverently funny ads for the Colorado Lottery – the latest, entitle

TikTok CEO defends app to Congress—what brands need to know

TikTok CEO Shou Zi Chew tried to appease lawmakers, but they seemed unconvinced and bent on a ban.

SXSW 2023: Tudo em todo lugar ao mesmo tempo

jens-holm

O título deste artigo é, sim, uma tradução do nome do filme que ganhou o Oscar deste ano. Coincidência ou não, ele resume perfeitamente os sentimentos misturados com os quais saio de Austin. Quem me conhece ou me acompanha aqui já me ouviu falar que eu venho pra cá pra ser tirada do lugar. E …

Leia SXSW 2023: Tudo em todo lugar ao mesmo tempo na íntegra no B9.

Man at Center of Jan. 6 Conspiracy Theory Demands Retraction From Fox

A lawyer for Ray Epps has demanded that the Fox host Tucker Carlson publicly apologize for “false and defamatory statements” that Mr. Epps served as a federal agent during the Capitol attack.

Why Snap is letting DTC merchants use its AR try-on lenses on their sites

App wants to get its fancy shopping lenses on to more retail sites, and the first batch includes boutique sellers.

Durex Intimate Gel – Tattoos (Israel) :60 (2023)

Health & Beauty

A lot of sexy steamy hot scenes where we know the women are having fun because even their tattoos show it by blooming – opening the shell to show the

Watch the newest commercials from Stearns & Foster, Kohl’s, Easyplant and more

Easyplant hypes its “home-delivered, pre-potted and self-watering” line of houseplants.

How Jacuzzi used data to transform the customer experience

This Jacuzzi Group example shows how technology improves collecting and analyzing data, leading to powerful experiences at every stage of the customer journey.

AI copyright ruling could pose issues for agencies and brands

New guidance from the U.S. Copyright Office could prevent marketers from claiming ownership of their work.

Top 5 diversity, equity and inclusion efforts to know about right now

Creative campaigns from brands such as Square, Cole Haan and Billie grabbed our attention.

Amazon DSP measurement—what brands are getting wrong

A new report suggests that brands should be looking beyond ROAS and impressions when measuring the efficacy of Amazon DSP campaigns.

Behind the rise of Lone River, a ranch water pioneer

Lone River Ranch Water was an early entrant in the now booming category, and gained popularity using DTC tactics.

Mackinzie by Sting Communications

Advertising Agency: Sting Communications, Kolkata, India
Art Director: Mr. Manas Das
Illustrator: Mr. Jayanta Chakraborty
Ideator & Copywriter: Mr. Somnath Banerjee
Company Director: Mr. Somnath Banerjee

SXSW 2023: Conversa a partir do caráter

sourabh-gijare-zCvplkWFHkU-unsplash

Quer saibamos ou não, as marcas estão sempre falando conosco por meio do que dizem (e não dizem), do que fazem (e não fazem), e como essas coisas se alinham (ou não). Da mesma forma, estamos sempre respondendo. Às vezes, com palavras, quando comentamos, conversamos com um representante de atendimento ao cliente ou contamos a …

Leia SXSW 2023: Conversa a partir do caráter na íntegra no B9.

Fox Argues Top Executives Weren’t Involved in Voter Fraud Broadcasts

Lawyers for the company, which faces a $1.6 billion defamation lawsuit, are pushing for a judge to rule in their favor before a trial.

SXSW 2023: Reflexões de um futuro pai sobre a revolução tecnológica

giu-vicente-FMArg2k3qOU-unsplash

Voltar do SXSW sempre leva uma certa euforia – uma mistura de empolgação e desespero. É inevitável refletir sobre como tecnologias como Inteligência Artificial, Metaverso e Computação Quântica impactarão nossas carreiras, nossos relacionamentos. Nossas vidas. E a minha expectativa em relação ao futuro é ainda maior na véspera de me tornar pai pela primeira vez. …

Leia SXSW 2023: Reflexões de um futuro pai sobre a revolução tecnológica na íntegra no B9.